Field Marketing and Advertising Specialist

Have you been responsible for ad buying on all platforms including traditional? Do you have agency experience? Are you looking for a corporate position with great benefits and a positive work environment? Take a look at this marketing position. THERE ARE MANY MUST HAVEs. (citing examples of each need below is required in the interview process)

Title: Marketing Specialist – Field & Brand Advertising Strategy Team

Location: Houston, TX (M-Th in office/F - remote)

Classification: Full-time employee

Compensation: Salary plus benefits

COMPANY & POSITION OVERVIEW (MANY MUST HAVEs)

Ruff Hires' client is looking for a Marketing Specialist to work directly for our client, a national after life corporation. The Marketing Specialist will serve as the primary liaison between our home office Marketing team and field locations across North America—partnering with market leaders to bring strategic media plans, national and local advertising campaigns, and high-impact marketing efforts to life.

In this role, you'll connect market insights, consumer research and local priorities to shape advertising strategies that make a difference—leveraging channels like TV, radio, digital, print, outdoor and direct mail to educate and engage adults 55+ as they make important life decisions. You'll work closely with agency partners, field stakeholders and internal creative teams to recommend tactics and ensure field marketing efforts are effective, on-brand and tailored to meet local needs.

If you're a proactive communicator and collaborative problem-solver with a passion for supporting field operations at scale, this is a unique opportunity to drive measurable impact—one market at a time.

KEY FUNCTIONS

Field Marketing Strategy & Support

• Partners with field leadership to assess market needs and recommend strategic marketing solutions that drive awareness, engagement and business growth.
• Develops custom marketing plans that align with local goals while supporting national strategies.
• Collaborates with internal teams and agency partners to execute regional and market-specific campaigns across key channels—including TV, radio, digital, print, outdoor, flyers and direct mail.
• Provides thoughtful, responsive support for field requests, offering solutions that meet local needs while upholding brand standards.
• Serves as a strategic, relationship-focused point of contact for marketing needs across business units, primarily for Dignity Memorial—the industry's leading brand, serving 400,000 families annually.
• Supports local adoption of national campaigns by helping tailor messaging, materials and targeting where appropriate.
• Presents marketing plans, recommendations and performance updates to market and location leaders.
• Stays abreast of local market dynamics, organizational updates and evolving field needs—ensuring the Marketing team has the context needed to deliver timely, informed and relevant support.
• Assists AVP of Brand Marketing & Location Experience and Director of Field & Brand Advertising Strategy with projects as needed.

Project Management & Execution

• Acts as the central coordinator for field marketing requests—engaging the right resources, aligning on objectives and facilitating timely execution.
• Evaluates deliverables for strategic fit, brand alignment and field readiness—providing feedback to creative and agency partners to ensure materials meet local needs.
• Manages timelines, deliverables and feedback loops across multiple concurrent projects.
• Promotes self-service tools like the CLIENT Ad Builder to support location-level access to customizable, on-demand sales and marketing assets.

Brand Collaboration & Stewardship

• Advocates for brand alignment and a consistent consumer experience across all local marketing efforts.
• Collaborates with Brand Advertising Strategy teammates to ensure field requests align with overarching brand campaign strategies and goals.
• Acts as a brand ambassador within field-facing conversations, helping ensure materials uphold brand standards and reflect a cohesive identity across national and local channels.

MANDATORY EXPERIENCE REQUIREMENTS

CORE / CRITICAL COMPETENCIES

Demonstrates a Commitment to Services Excellence, Trustworthiness and Integrity

• Acts within and upholds the CLIENT Code of Conduct and Dignity Promise Standards and demonstrates corporate values
• Is trusted by others; keeps commitments to others

Promote Innovation

• Comes up with new ways to look at problems and processes in their work
• Able to initiate and present new marketing programs and creative ideas to help the department and CLIENT field locations

Achieve Results

• Works productively with minimal supervision; achieves work objectives in a timely manner
• Works to resolve routine problems promptly and effectively

Display Adaptability

• Is open to new and different ways to accomplish work
• Responds positively and productively to new initiatives or changes in priorities

Communicate Effectively

• Conveys facts and information clearly in written and spoken communications
• Shares viewpoints and information openly and listens attentively to others' ideas and suggestions
• Communicates in a timely and effective manner with manager

Collaborate with Others

• Proactively contributes to group objectives; volunteers to help others as needed
• Welcomes ideas and input from others

Build Productive Relationships (Internal / External)

• Relates to others in an open and helpful manner; consistently treat others with respect
• Maintains composure in challenging situations

EDUCATIONAL/EXPERIENCE/MINIMUM REQUIREMENTS

Education:

• Bachelor's degree in Marketing, Business, Communications or a related field.

Experience:

• 3-5 years of experience of marketing or advertising, ideally in a corporate or multi-location field support environment.
• Experience collaborating with field-based stakeholders and agency partners.

Knowledge, Skills & Abilities:

• Excellent communication, presentation and relationship-building skills.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical and critical thinking skills.
• Collaborative mindset with the ability to balance strategic planning and day-to-day execution.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Comfortable presenting to small and medium-sized groups.
• Experience in multicultural marketing a plus.
• Bilingual in Spanish/English a plus.
• Senior marketing experience a plus.

Work Hours

When considering the work hours associated with this job, the following factors may apply:

• Working a number of evenings every month.

OTHER INFORMATION

· Applicants must be legally authorized to work in the US without employer assistance

· Local candidates only, relocation will not be provided

· Houston, Texas

· Travel rarely required

· Regular office hours – Monday through Thursday in office, Friday remote – some evenings

· Healthcare stipend, 401K match, paid time off

· Correspondence should refer to: R2506001

QUALIFIED CANDIDATES PLEASE CONFIDENTIALLY EMAIL RESUME & COMPENSATION REQUIREMENTS TO:

Ruff Hires, Inc

Contact:

Job Type: Full-time

Pay: $60, $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance

Work Location: Hybrid remote in Houston, TX