Director of Product Marketing, Platform

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you'll fit right in.

The mission of Justworks' Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences, positioning our products for growth, adoption, and long-term success. As we grow into a multi-solution platform, our ability to scale strategically—without sacrificing clarity, quality, or trust—depends on how we translate the value of our platform to the market and our customers.

We are seeking a seasoned and customer-obsessed Director of Product Marketing – Platform to lead one of the three core verticals within our Product Marketing function. This leader will oversee a portfolio of solution-focused teams—spanning Benefits, Compliance & Risk, Tax, Integrations, People Tools, Mobile, Payments, and Global Hiring—and will report directly to the Head of Product Marketing.

The Platform PMM vertical plays a critical role in shaping and activating the value narrative across Justworks' foundational systems and solutions. This includes the core capabilities that underpin our platform promise and long-term differentiation—from compliance infrastructure to payments to modern people management tools. You will lead a team of PMMs responsible for making these capabilities resonate with the market, ensuring our launches are impactful, and positioning us as a trusted, scalable partner for small businesses.

You'll also collaborate closely with Marketing and Revenue leaders to inform campaign strategy and execution. As a strategic partner to campaign owners, you will ensure our solution- and platform-level positioning is embedded into core messaging, content, and tactics across channels. Your team will be key contributors to integrated campaigns—bringing audience insights, customer stories, and product value propositions that drive relevance and impact.

This role is ideal for a strategic thinker and team builder who thrives on solving complex problems, leading through ambiguity, and coaching high-performing marketers in fast-paced, cross-functional environments.

• Lead and manage a team of Product Marketing Managers supporting key Platform solutions: Benefits, Compliance & Risk, Tax, Integrations, People Tools, Mobile, Payments, and Global Hiring.
• Serve as the strategic partner to Product Marketing and Product leadership, influencing roadmap and feature prioritization with customer and market insight.
• Elevate the value story of Justworks' core platform infrastructure—ensuring our solutions are positioned clearly and competitively in market, across launches, campaigns, and lifecycle GTM efforts.
• Shape team operating models, rituals, and development plans to enable consistent execution, cross-functional alignment, and PMM craft excellence.
• Translate platform-level innovation (e.g., One Justworks, Payments modernization) into clear messaging strategies for both external audiences and internal GTM teams.
• Align your team's work to Justworks' broader ICP, growth strategy, and platform vision—ensuring all messaging ladders up to a coherent value narrative.
• Guide the development and execution of launch GTM plans across your portfolio—including messaging, sales enablement, launch content, and adoption metrics.
• Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve.
• Collaborate with peers in the Growth and Audience PMM verticals to ensure platform narratives are integrated across acquisition, expansion, and retention initiatives.
• Partner with cross-functional leaders in Product, Engineering, Marketing, Revenue Effectiveness, Sales, and Customer Success to drive execution and resolve blockers.

As Director of Product Marketing for Platform, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

• Strategic mindset: You connect product-level tactics to long-term business goals and know how to shape product stories that reflect our platform vision.
• Customer-centric orientation: You keep the voice of the customer at the center of your team's work and advocate for solutions that deliver meaningful outcomes.
• Operational leadership: You build repeatable processes, set clear standards, and coach your team to deliver high-quality outputs with speed and clarity.
• Collaborative energy: You partner well across functions and are skilled at building trust, creating alignment, and communicating with stakeholders at all levels.
• Growth and coaching mindset: You mentor your team to take ownership, grow in their craft, and drive impact across their domains.
• Nimble learning: actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.a
• Results-driven: consistently achieves results, even under difficult circumstances.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and strongly desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: "Everything should be made as simple as possible, but no simpler."

• Minimum of 8 years of experience in product marketing or related functions (e.g., strategy, product, GTM), with at least 4 years of experience managing PMMs or marketers in a SaaS or tech company.
• Proven track record of leading go-to-market strategy for platforms, ideally in B2B, fintech, or HR tech.
• Experience managing PMM teams that support multiple product areas simultaneously.
• Experience working closely and within integrated GTM efforts spanning Marketing and Revenue teams.
• Deep understanding of product marketing craft: segmentation, positioning, messaging, enablement, research, and launch planning.
• Strong communication and storytelling skills—capable of translating technical or complex ideas into compelling, accessible narratives.
• Analytical mindset with comfort using metrics, customer insights, and qualitative/quantitative research to drive decision-making.
• Strong cross-functional leadership skills with a track record of influencing product and business strategy.
• Passion for mentoring and developing high-performing marketers.
• Familiarity with financial services, benefits, HR tech, or compliance products a plus.

The base wage range for this position based in our New York City Office is targeted at $198, $237,600.00 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at Your comfort and success matter to us, and we're here to ensure an inclusive experience.

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