Product Line Manager

3 days ago

Dallas, Texas, United States AFL Full time $120,000 - $180,000 per year

AFL connects people, companies, and communities with innovative fiber optic solutions. Since 1984, we've grown from a single fiber optic cable to a global portfolio of thousands of products and services. With over $2B in annual revenue and 9,000+ associates worldwide, AFL is a trusted partner to the world's largest telecom providers.

We believe our people are our greatest asset. That's why we invest in your growth, development, and success—connecting you to a career with purpose.

What We Offer

  • Hybrid office schedule in either Upstate South Carolina or Dallas-Fort Worth, Texas
  • Flexible time off policy
  • 401K with dollar-for-dollar company match (up to 4%)
  • Tuition reimbursement and professional development programs
  • Comprehensive medical, dental, vision, and life insurance
  • Career advancement opportunities with a global industry leader

About The Role
We are seeking a strategic and results-driven Product Line Manager (PLM) to lead our Aerial Cable product line. This role is pivotal in shaping the future of AFL's aerial cable offerings - driving innovation, aligning with market needs, and maximizing profitability.

You'll collaborate across Engineering, Sales, Customer Success, Operations, and sister business units to deliver best-in-class solutions that meet the evolving demands of the Energy market.

Key Responsibilities
Product Strategy & Innovation

  • Define and execute the product strategy for the fiber optic aerial cable portfolio.
  • Conduct market research and customer analysis to identify trends, opportunities, and product enhancements.
  • Develop product roadmaps that align with AFL's strategic goals and customer priorities.

Portfolio & Lifecycle Management

  • Manage the full product lifecycle—from concept to retirement.
  • Evaluate product performance, market potential, and competitive positioning to guide investment and prioritization.
  • Lead cross-functional teams through new product development and commercialization.

Pricing & Profitability

  • Establish pricing strategies that balance competitiveness and margin goals.
  • Monitor cost structures and pricing trends to drive profitability and cost optimization.

Customer & Market Insights

  • Partner with Sales and Marketing to gather customer feedback and translate it into actionable product requirements.
  • Conduct segmentation analysis to refine product positioning and go-to-market strategies.

Go-to-Market & Sales Enablement

  • Define product positioning, pricing models, and sales tools to support successful product launches.
  • Collaborate with Marketing and Sales to drive adoption and revenue growth.

Competitive Intelligence

  • Monitor competitor offerings and market dynamics to identify threats and opportunities.
  • Recommend product differentiation strategies based on competitive analysis.

Cross-functional Collaboration

  • Work closely with Engineering, Operations, and Customer Support to ensure seamless product delivery and support.
  • Foster alignment across departments to achieve shared business objectives.

Qualifications

  • Bachelor's degree in Engineering, Marketing, Business, or related field
  • MBA preferred
  • 8+ years of experience in product management, product marketing, or applications engineering
  • Strong analytical, strategic thinking, and communication skills
  • Willingness to travel up to 25–30%

Preferred Experience

  • Deep understanding of fiber optic cable technologies, especially aerial cable applications
  • Experience in the telecommunications or electric utility sectors
  • Proven success in managing product roadmaps, NPI processes, and lifecycle strategies
  • Ability to thrive in a matrixed and global environment

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