Senior Instrumentation Analyst

Company Description
Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Overview
As a Senior Associate on the Razorfish Data Instrumentation team, you will play a strategic and technical role requiring analytics and development knowledge and skills. You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management deployment services for a one or more clients.

Data Instrumentation team members at Razorfish focus primarily in four key areas:

Analytics
- Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements. Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets.

Tag Management Solutions
- Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations while reducing page complexity and improving performance.

Testing and Optimization
- Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies

Data Management Instrumentation
- Implementation of DMPs and CDPs, ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting. Focus on at-scale governance and enablement of enterprise website data architecture

Responsibilities
This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based.

Skills
Exceptional written and verbal communication skills within the agency and to the client are necessary as this person will be working with multiple geographies (agency offices, client sites, etc). This person should:

• Possess an in-depth knowledge of a client's website or app architecture, online business model & marketing strategy.
• Function as a subject matter expert on utilization of Tag Management Systems to enable the capture of marketing analytics data.
• Participate in conversations with clients virtually and in person (encompassing marketers, analysts, and web developers) on projects requiring tag management implementation, analytics strategy, and analytics platform remediation.
• Consult directly with clients, account services, delivery, and web or app development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
• Contribute to best practices consulting services to clients in solving their web and app analytics and site optimization platform strategy and technical needs by designing technical site and page-implementation strategies
• Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
• Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management) and techniques to help our team stay on the cutting edge of marketing analytics.
• Maintain and update existing documentation as part of regular maintenance and business requirement updates in an agile environment
• Maintain and regularly optimize our implementation, following best practices of SDLC.
• Contribute to development and presentations of solutions and recommendations to internal and external project teams

Qualifications
Required Skills

• Solid understanding of JavaScript, CSS and HTML skills, and able to be a leader in this area of expertise
• Good understanding of web analytics tool basics: tags, cookies, variables.
• Strong understanding of tag management systems: tags, rules, variables
• A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment
• Experience presenting in front of groups, to clients, and via web conference
• Strong attention to detail and QA abilities
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment

Desired Skills

• Experience in creating case studies, point of view documents or white papers in line with your job function in analytics.
• Work with internal team to continually streamline processes and find efficiencies in the day-to-day work processes done by the data instrumentation team.
• Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management platforms (DMP).

Education And Experience

• A minimum three (3) years of experience with data platform tools and methods to be used for website/app/ad campaign strategy and deployment, site testing and targeting, and using tag management systems.
• An equivalent combination of education and experience may be considered.
• Special consideration given to candidates with a firm understanding of the following platforms/tools: Adobe Analytics, Adobe Experience Platform Data Collection Tags (Adobe Launch), Google 360 Suite (GA4), Google Tag Manager, Adobe Target
• Preferred understanding and knowledge with modern data collection methodologies including Event Driven Data-Layer (EDDL) such as dataLayer for Google Analytics & Adobe Client Data Layer (ACDL) or "adobeDataLayer" for Adobe Analytics

Additional Information
The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $76,200 - $95,200. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/31/25.