Senior Manager, Business Analysis and Insights

Position Summary...What you'll do...Senior Manager of Marketing Intelligence – Walmart Connect

About Walmart Connect
Walmart Connect is the closed-loop media business of the world's largest retailer. Our mission is to connect brands more meaningfully in customers' lives, through omnichannel retail experiences. We leverage Walmart's unparalleled data and scale to provide measurable results for our partners.

Position: Senior Manager of Marketing Intelligence

Location: Hoboken
 
Reports to: Senior Director of Marketing Strategy & Operations, Walmart Connect

Role Overview
As Senior Manager of Marketing Intelligence, you will play a key role in shaping Walmart Connect's newly created Marketing Intelligence function. This role will focus on measurement, reporting, and data-informed decision-making to connect marketing actions to business outcomes. You will be responsible for building a comprehensive measurement framework, including revenue attribution modeling, campaign performance metrics, and dashboarding/reporting infrastructure. You will partner closely with Finance, Data Science, and BI teams to ensure marketing impact is clearly understood and tied to Walmart Connect's revenue strategy. This position requires a highly analytical, collaborative leader who can tell compelling stories with data, influence stakeholders, and thrive in building new capabilities from the ground up.

Key Responsibilities

• Measurement Framework: Design and implement a robust framework to measure marketing impact, spanning revenue attribution, campaign performance, and ROI metrics.
• Attribution & Measurement: Support implementation and drive adoption of marketing attribution frameworks, ensuring insights guide planning and resource allocation.
• Dashboarding & Reporting: Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes.
• Support Insights Generation: Partner with the Marketing Strategy team by analyzing marketing and business performance data, uncovering trends, and providing inputs that help shape actionable recommendations.
• Cross-Functional Partnership: Collaborate with Finance, Data Science/BI, and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions.
• Enablement: Provide tools, training, and support that empower marketing teams to access, understand, and apply data effectively, fostering adoption of a data-driven culture within Marketing.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Data Analytics, or related field. Advanced degree a plus.
• Experience: 6–8+ years in marketing analytics, growth marketing, marketing science, or product analytics. Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders.
• Expertise: Strong analytical skills, experience with attribution modeling, dashboarding/reporting tools, and marketing performance measurement. Background in retail, digital advertising, or tech environments preferred.
• Attributes: Ability to tell stories with data and influence stakeholders, proven success operating in matrixed and cross-functional environments, and comfort building new capabilities within large organizations.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279: The annual salary range for this position is $96, $186,000.00

San Bruno, California US-08848: The annual salary range for this position is $104, $202,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor's degree in Business, Analytics, Statistics, or related field and 4 years' experience in data analytics, project management, business, or related area OR 6 years' experience in data analytics, project management, business, or related area. 2 years' experience using intermediate functionality of Microsoft Office.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projectsMasters: Business AdministrationProject Management - Project Management Professional - Certification, Six Sigma Black Belt - Certification, Six Sigma Green Belt - CertificationPrimary Location...221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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