Audience Intelligence Analyst

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is looking for a curious, detail-oriented, and insights-driven analyst to join our audience insights and intelligence team. In this role, you'll dig into both qualitative and quantitative data to help uncover trends, patterns, and stories that drive smart business decisions. You'll support our team with research projects from start to finish—analyzing findings, crafting compelling reports, and building dashboards that make complex data easy to understand and act on. If you love connecting the dots, thrive on collaboration, and enjoy turning raw data into impactful visualizations, this could be the role for you.

Based in Atlanta, GA; This position has been designated as hybrid, generally contributing from the office a minimum of two days per week.

Why Join Us?

•    You demand the truth — and help others see it. You're not satisfied with surface-level answers; you dig deep, ask "why", challenge assumptions, and bring forward insights that drive better decisions grounded in data.

•    You work smarter and lead others to do the same. You evaluate every process and methodology with a goal to improve, streamline, and innovate. You leverage AI, technology, and systems thinking to increase efficiency and impact across multiple markets and platforms.

•    You take ownership and raise the bar. You're accountable for the performance of your team and the insights you deliver. You aim for excellence, knowing that high standards drive performance.

Responsibilities:

Support Recruitment, Analysis, and Reporting

•    Team up with the Sr. Manager of Market Intelligence to bring research projects to life—from planning and execution to diving into the analysis of mixed-method studies.

•    Use appropriate qualitative and quantitative analytic frameworks to interpret the meaning and relevance of data to specific business problems.

•    Compare data collected from multiple sources to identify patterns, explore discrepancies, and triangulate findings.

•    Analyze, interpret, and draft summary findings in different forms (e.g., decks, documents, spreadsheets), according to specified strategies to effectively communicate research findings to specific audiences.

•    Support quality control by reviewing survey data, transcripts, and coded responses for accuracy and consistency.

•    Assist with managing research panel by supporting recruitment, participant engagement, and representative sampling.

Dashboard Creation and Maintenance

•    Design and develop interactive dashboards using visualization tools (e.g., Tableau) to unify data from multiple sources and/or projects.

•    Customize dashboards to meet specific needs of different research projects.

•    Conduct coding of data collected from interviews and focus groups, survey responses, digital forums/sites/platforms, and observations using traditional qualitative coding processes as needed.

•    Maintaining and regularly updating primary research dashboards.

Requirements:

•    Media-related research experience preferred.

•    2+ years of experience analyzing qualitative data and quantitative data through employment and/or coursework.

•    2+ years using primary and secondary data sources.

•    1+ year of research project management.

•    Experience creating and maintaining intuitive Tableau dashboards.

•    Advanced skill in Microsoft Office Suite, particularly Excel and PowerPoint.

•    Strong analytical skills with a proactive approach.

•    Capable of learning how to use new data sets and tools quickly.

•    Strong attention to detail, organizational skills, and ability to work under deadlines.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email  

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.