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CRM Specialist, North America
2 weeks ago
This is a REMOTE position, however we'd like hire this person on the East Coast of the United States / Eastern Time Zone, to foster more collaboration with our UK team.
Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go
As we continue to grow throughout North America, we continue to develop and improve the presence and awareness of our brand.
As CRM Specialist, you will support the execution and optimization of Jellycat's customer engagement strategy across email, SMS, and loyalty touchpoints in the North American market. With 3–4 years of CRM or lifecycle marketing experience, you're both analytical and creative — capable of managing day-to-day campaign execution, uncovering insights, and enhancing the overall customer journey. You'll work closely with the CRM Manager and cross-functional partners to bring the Jellycat experience to life through thoughtful, targeted communications.
You'll be:
- Executing and managing day-to-day CRM campaigns across email, SMS, and customer lifecycle journeys (e.g., welcome series, post-purchase, win-back, retention).
- Supporting the development and refinement of customer segmentation strategies to deliver personalized, relevant messaging.
- Assisting in building and optimizing automated workflows, triggers, and dynamic content based on customer behavior and preferences.
- Collaborating with Creative, E-commerce, and Product teams to ensure CRM content aligns with brand tone, seasonal launches, and marketing priorities.
- Tracking and analyzing key performance indicators (KPIs) — open rates, click-through, conversion, unsubscribes, revenue per send — and share actionable insights.
- Partnering with Data/Analytics to improve customer profiles, campaign attribution, and reporting dashboards.
- Helping ensure compliance with email and SMS marketing regulations (CAN-SPAM, CASL, TCPA) and manage list hygiene.
- Testing and iterating on A/B subject lines, creative, send times, and segmentation to improve results.
- Monitoring CRM platform performance and supporting integrations and troubleshooting as needed.
You'll have:
- 3–4 years of experience in CRM, lifecycle marketing, or retention-focused digital marketing.
- Proficiency with CRM platforms such as Bloomreach, Klaviyo, BigCommerce, Shopify, or similar.
- Strong understanding of customer segmentation, journey mapping, and campaign performance metrics.
- Analytical mindset with experience using tools like Google Analytics, Looker, or CRM dashboards.
- Excellent communication skills — written, visual, and verbal — with an eye for brand tone and detail.
- Experience working cross-functionally with creative, data, and e-commerce teams.
- Familiarity with North American compliance laws (e.g., CAN-SPAM, CASL, TCPA).
- Highly organized and detail-oriented, able to manage multiple projects in a fast paced environment.
- Nice to have:
- Experience with loyalty or rewards programs.
- Basic HTML/CSS knowledge for email formatting.
- Background in consumer goods, lifestyle, toys, or gift industries.
- Experience with SMS or mobile push notifications.
Our Perks & Benefits:
- Discretionary Bonus - All employees are eligible for a discretionary annual bonus based on the success of the company.
- Medical, Dental, Vision and other Benefits - Jellycat offers medical coverage through Blue Cross Blue Shield of MN (along with a generous employer Health Savings Account contribution), dental coverage through Delta Dental of MN as well as vision coverage through VSP. Jellycat also offers company paid Short Term Disability, Long Term Disability, Basic Life Insurance, and the opportunity to elect additional voluntary life insurance.
- 401(k) - Eligible for Safe Harbor 401(k) Plan with 100% employer match up to 5% and immediate vesting.
- Paid Time Off (PTO) - Jellycat offers up to 30 days of combined vacation and sick time at the start of each calendar year.
- Employee Assistance Program - Committed to the health and wellbeing of all our employees, we offer a comprehensive and confidential support program.
- Regular Social & Team Events - We have a very imaginative and active social committee who meet regularly to put on events that help us mark special occasions and celebrate our successes as a team.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
Compensation Range:
- $60k - $70k
