Associate Marketing Manager, Pricing and Packaging

About Ancestry:

When you join Ancestry, you join a human-centered company where every person's story is important. Ancestry, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we've built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people's lives? Join the curious.

Team Introduction

Ancestry is hiring an Associate Marketing Manager, Pricing and Packaging to be part of our Pricing and Packaging team, tasked with enhancing customer value and driving subscription revenue growth. This role combines strategic marketing, operational excellence, and cross-functional collaboration to create differentiated product offerings. The team partners closely with Product, Marketing, Legal, Finance, MarTech, and Product teams to ensure our offerings meet customer needs while aligning with strategic business goals.

You might start your morning reviewing pricing performance dashboards, meet with Product to discuss how new features could shift customer value perception, then work with Finance to model the revenue impact of a proposed pricing adjustment. In the afternoon, you'll refine recommendations for upcoming leadership reviews and partner with analytics to test assumptions for next quarter's pricing experiments.

What you will do..

• Lead Product Packaging: Define and refine product and subscription tiers that clearly communicate value and enhance customer satisfaction.
• Analyze & Allocate Features: Evaluate feature value, fit, and optimal tier placement in collaboration with Product and Insights teams.
• Enhance Customer Experience: Identify and resolve friction in product structures to simplify customer decision-making and improve retention.
• Drive Strategic Initiatives: Collaborate with cross-functional partners to ensure alignment and facilitate successful execution of technical and marketing initiatives.
• Stay Market-Informed: Monitor competitive offerings and market trends to ensure our product packages remain relevant and compelling.

Who you are..

• 2+ years of experience in product marketing, pricing, or go-to-market strategy, preferably in subscription, SaaS, or digital consumer products.
• Strong analytical skills with the ability to interpret research, develop business cases, and translate product features into customer value.
• Demonstrated experience collaborating with diverse teams and influencing product bundling or release strategies.
• Excellent communication skills, capable of articulating complex value frameworks clearly to stakeholders.
• Bachelor's degree in Business, Marketing, Economics, or related field;

Nice to haves...

• Experience with Shopify, Magento, Adobe Analytics, Tableau, or Domo.
• Hands-on A/B testing experience and familiarity with AI applications in marketing.
• Insight into legal or finance implications in market-specific contexts.
• Pragmatic approach to emerging technologies and AI.

Helping people discover their story is at the heart of ours. Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry's suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, , Find a Grave, , and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $60,840 - $76,050 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

• Note: Disclosure as required by sb and sb

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law. For candidates who live in San Francisco, CA, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.