Marketing Media Planner Manager

19 hours ago

McAllen, Texas, United States Latino Live LLC Full time $60,000 - $120,000 per year

We are seeking a bilingual (English/Spanish) Marketing & Media Planner Manager with strategic vision, leadership, and creativity to develop and implement integrated marketing and media plans that drive our events and campaigns. This role will be responsible for coordinating teams, defining communication strategies, and optimizing brand presence across traditional and digital media channels.

Key Responsibilities:

  • Design, implement, and execute integrated marketing and media strategies to promote events and projects.
  • Collaborate with executive management on budgets, objectives, and pricing strategies.
  • Plan, purchase, and optimize media across online and offline channels (radio, TV, OOH, print, digital, and social media).
  • Analyze audience behavior, data, and performance metrics to enhance ROI and campaign reach.
  • Lead and coordinate the marketing and creative team to ensure effective and timely execution of marketing plans.
  • Oversee social media, advertising, and content campaigns, ensuring alignment with brand identity.
  • Negotiate with media partners, agencies, and vendors to secure the best deals and added value.
  • Prepare and present reports, KPIs, and campaign performance metrics.
  • Stay up to date with trends, digital tools, and best practices in marketing and media.
  • Collaborate closely with sales, production, and public relations teams to align goals and strategies.

Requirements & Skills:

  • Must reside in McAllen or nearby cities (hybrid modality accepted).
  • Bachelor's degree in Marketing, Communications, Advertising, or Business Administration.
  • 2–3 years of proven experience in marketing and media planning, preferably in event marketing or full-service agencies.
  • Bilingual (English/Spanish) proficiency required.
  • Proficiency in Google Analytics, Meta Business Suite, Data Studio, and Excel/Google Sheets.
  • Experience in integrated campaigns (social media, radio, TV, digital, OOH).
  • Strong analytical and strategic thinking skills.
  • Excellent leadership, organizational, and communication abilities, with a results-driven mindset.
  • Knowledge of design software, content management tools, and digital platforms.

If you meet the mentioned requirements and identify with the desired profile, we would love to meet you and explore the possibility of working together Please submit your resume, portfolio, and any additional supporting documents. We will carefully review your application and contact you to discuss the next steps.

*** IMPORTANT: We will not accept candidates who seek an interview at our offices WITHOUT undergoing prior remote tests or conversations as part of the organization's standard process. Candidates who do not follow the standard interview/hiring process will be automatically disqualified from the recruitment process.

Thank you for considering this opportunity with us. We look forward to hearing from you soon

Tipo de puesto: Tiempo completo

Sueldo: $2, $2,500.00 al mes

Experiencia:

  • tres: 2 años (Obligatorio)

Idioma:

  • español (Obligatorio)
  • Ingles Nativo o Bilingue (Obligatorio)

Disponibilidad para viajar:

  • 100 % (Obligatorio)

Lugar de trabajo: Empleo presencial

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