VP of Product Strategy

Vice President, Product Strategy

Location: Bremerton, WA (Hybrid)

Reports To: Chief Revenue Officer

About the Organization

A leading not-for-profit financial cooperative with over 300+ employees is seeking a Vice President of Product Strategy to drive innovation, growth, and market competitiveness.

The organization is committed to financial empowerment, community impact, and operational excellence. It offers a collaborative, mission-driven culture that values employee development, inclusion, and service to its members.

Position Overview

The Vice President of Product Strategy will be responsible for leading the overall product vision, strategy, and execution across digital and traditional financial products.

This executive will oversee the product management function, drive product innovation, optimize pricing strategies, and ensure alignment with business goals and customer needs.

The ideal candidate will bring deep expertise in product leadership, digital banking, financial product development, and cross-functional collaboration, with a proven record of launching successful products and achieving measurable business results.

Key Responsibilities

• Develop and execute a comprehensive product strategy that aligns with business goals, market trends, and customer needs.
• Lead product lifecycle management from ideation through launch and post-implementation optimization.
• Conduct market research, competitive analysis, and voice-of-customer studies to identify new opportunities.
• Drive digital transformation initiatives and deliver innovative financial technology solutions.
• Oversee deposit product pricing, benchmarking, and performance reporting to ensure competitiveness.
• Lead promotional and incentive strategies that align with marketing and sales goals to drive growth.
• Build, lead, and mentor a high-performing product management team focused on collaboration, innovation, and accountability.
• Partner cross-functionally with marketing, finance, IT, compliance, and risk management teams.
• Monitor and analyze product performance metrics, adoption, and profitability to identify opportunities for improvement.
• Ensure all products comply with regulatory standards and internal risk management policies.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, or related field; MBA preferred.
• 10+ years of product management experience, including 3–5 years in a senior leadership role.
• Proven track record of developing and launching financial or digital banking products.
• Strong expertise in pricing strategy, competitive analysis, and revenue growth.
• Deep understanding of financial services regulations, market dynamics, and digital ecosystems.
• Demonstrated ability to drive cross-functional collaboration and influence executive stakeholders.
• Excellent strategic thinking, analytical, and communication skills.

Core Competencies

• Strategic Product Leadership – Defines and executes product roadmaps that align with long-term business objectives.
• Market Insight – Identifies emerging trends and translates data into actionable strategies.
• Operational Excellence – Ensures timely, quality delivery of initiatives with measurable impact.
• Team Development – Builds culture of accountability, innovation, and empowerment.
• Customer-Centric Focus – Champions user-focused design and experience.

Values

• Integrity: Act with honesty, transparency, and trust.
• Responsibility: Be accountable for decisions and outcomes.
• Collaboration: Partner across teams to achieve shared goals.
• Authenticity: Demonstrate genuine commitment to mission and people.

Compensation & Benefits

• Competitive base salary + annual bonus potential
• Comprehensive medical, dental, and vision coverage
• Short- and long-term disability, life, and AD&D insurance
• 401(k) with 3% employer contribution + 2% match (100% vested)
• 11 paid holidays, 1 personal day, and generous PTO
• Tuition reimbursement and paid volunteer hours
• Employee discounts on products and services
• Onsite parking and affordable transit program
• Employee Assistance Program (EAP) and professional development opportunities