Dir. of Downstream Marketing

Global Director, Downstream Marketing

Level: M19

As the Global Director of Downstream Marketing, you will be responsible for developing and driving key marketing and business objectives for the Global Equipment Quality Assurance business. This includes involvement in setting strategic direction for the worldwide business, commercial planning to meet revenue and profitability targets, building & leading a high-performance marketing team, and working cross-functionally to integrate marketing strategies within R&D, operations, clinical, reimbursement, and sales.

Location: Remote

Team Leadership & Development

• Lead, coach, and develop a team of downstream Marketing Managers
• Cultivate a culture of excellence, inclusion, and accountability.
• Drive and manage capital, fixed, and variable budgets for manufacturing sites, offering comprehensive variance reporting, absorption accounting analysis, forecasting, and necessary corrective actions.
• Set clear objectives and ensure alignment to Operating Company and divisonal goals
• Collaborate with HR on organizational and talent development, talent risk management, and succession planning initiatives.
• Be a change agent in Daily Management to drive results through Safety, Quality, Deliver, Inventory and Productivity

Commercial Execution & Market Development

• Drive global launch readiness and execution for new products and indication expansions.
• Develop and drive execution of the US marketing plan.
• Collaborate with regional marketing and sales teams to adapt strategies for local success.
• Partner with integrated marketing to develop compelling messaging and commercial assets, and to generate awareness through omnichannel marketing and convention strategy.
• Partner with functional leadership in developing go-to-market and market development strategies including operations, clinical, health economics and reimbursement and education.
• Establish strong relationships with influential healthcare professionals, societies and institutional decision makers including those in clinical and health economics.
• Employ market research to regularly assess market opportunities and trends.
• Understand the multi-stakeholder needs and key issues to successfully develop and position the portfolio in the marketplace.

Cross Functional Collaboration

• Build strong partnerships with other functional leaders (including business development, R&D, clinical, regulatory, sales and finance) to guide product innovation and market success.
• Partner closely with WW regional managers in adapting global marketing strategy and executing regional plans.
• Establish a practice of consistent communication across all global stakeholders.
• Utilize Gemba techniques to foster and extend our Continuous Improvement (Fortive Business System) and Lean Culture

Must Have: Minimum Requirements

• Minimum 10 years of progressive Marketing and Management experience.
• 5+ year management experience in med technology or biotech
• Global product launch experience
• Understanding marketing, marketing strategy, commercial/sales process & operations
• Outstanding interpersonal skills and ability to develop relationships at all organizational levels globally
• Track record of success leading cross-functionally to develop plans and tools to maximize sales potential
• Proficiency in digital tools including Microsoft Office products (Project, Word, Excel, Outlook, PowerPoint).
• Ability to travel 30%-40% domestically and globally

Nice to Have: Preferred Qualifications

• MBA or advanced degree.
• Bachelor's degree in marketing, business, engineering, life sciences or related
• Demonstrated success in team leadership and people development.
• Strong business acumen, communication, and strategic thinking.
• Experience in medical device quality assurance or biomedical engineering
• Experience in software as a medical device.

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Fluke Health Solutions

Comprised of four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen — Fluke Health Solutions (FHS) leads the biomedical and radiation detection markets with innovative products and services that help keep customers, patients, and clients safe. Fluke Biomedical leads the world in manufacturing biomedical test equipment like defibrillator analyzers and digital pressure meters. LANDAUER measures radiation exposure with dosimeter and radiation monitoring badges. RaySafe is the worldwide leader of X-ray test equipment, real-time staff dosimetry, and radiation survey meters. And Victoreen instruments are the trusted source for radiation monitoring systems and quality assurance for nuclear power professionals. At FHS, we believe in your potential — your ability to learn, grow and contribute in meaningful ways. And we believe in giving you the opportunity, accountability, and visibility to do just that.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at

Pay Range

The salary range for this position (in local currency) is 111, ,100.00

Comprised of four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen — Fluke Health Solutions (FHS) leads the biomedical and radiation detection markets with innovative products and services that help keep customers, patients, and clients safe. Fluke Biomedical leads the world in manufacturing biomedical test equipment like defibrillator analyzers and digital pressure meters. LANDAUER measures radiation exposure with dosimeter and radiation monitoring badges. RaySafe is the worldwide leader of X-ray test equipment, real-time staff dosimetry, and radiation survey meters. And Victoreen instruments are the trusted source for radiation monitoring systems and quality assurance for nuclear power professionals. At FHS, we believe in your potential — your ability to learn, grow and contribute in meaningful ways. And we believe in giving you the opportunity, accountability, and visibility to do just that.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at

The salary range for this position (in local currency) is 111, ,100.00