Digital Marketing

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Cat Financial

Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat dealers for machines, engines, Solar gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit to learn more about Cat Financial.

Role Definition
Creates the vision and leads a team that manages digital dealer experiences along with the tools/system/process strategies and roadmaps to drive business growth.

Responsibilities

•    Leads and manages product development and adoption strategies by collaborating with internal teams and vendors to achieve marketing objectives. This includes business requirements management, product road mapping, and contributing to innovations that drive digital marketing excellence.

•    Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities. Participates in strategy development and implementation of integrations and digital tools to improve business outcomes.

•    Monitors product technology and integration landscape to identify and address themes, opportunities, and challenges faced by organizations. Provides regular guidance to developers and users to maximize marketing performance.

•    Plans, prioritizes, and manages product and integration roadmaps, scope, resources, budget, and risks. Researches and recommends best practices for leveraging digital capabilities and/or data products and trends to maximize customer engagement and business outcomes.

Preferred Skills

•    Understanding of product lifecycle management.

•    Experience in roadmapping and prioritization across multiple product areas.

•    Ability to coach team as needed through Agile methodologies.

•    Technical proficiency to identify key dependencies with various teams, point-of-sale or ERP system integration experience preferred.

•    Ability to analyze and understand data analytics, provide product insights and recommendations.

•    Understanding and ability to advocate for User Experience & Design Thinking. Experience in wire framing & prototyping preferred.

•    Strong communications skills for stakeholder management.

Degree Requirement
Degree or equivalent experience desired

Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level: Extensive Experience: 

•    Facilitates creation of the 'right' products and services to resolve customer business issues.

•    Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.

•    Advises others on creating customer & dealer focused environments in various scenarios.

•    Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.

•    Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.

•    Communicates and models the criticality of customer focus as an organizational strategy.

Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Level: Working Knowledge: 

•    Conducts business with one or two other countries.

•    Follows policies and procedures governing business activities with another country.

•    Obtains information regarding operational issues of other countries when making business decisions.

•    Assesses key legal, regulatory, and financial issues specific to a particular country.

•    Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level: Extensive Experience: 

•    Maintains balance between innovation and pragmatism.

•    Challenges accepted ways of operating.

•    Monitors innovations in field and explores usefulness in own function.

•    Encourages, solicits, and rewards imaginative ideas.

•    Supports experimentation and accepts occasional setbacks or failures.

•    Finds new ways to approach problems.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level: Extensive Experience: 

•    Reviews others' writing or presentations and provides feedback and coaching.

•    Adapts documents and presentations for the intended audience.

•    Demonstrates both empathy and assertiveness when communicating a need or defending a position.

•    Communicates well downward, upward, and outward.

•    Employs appropriate methods of persuasion when soliciting agreement.

•    Maintains focus on the topic at hand.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level: Extensive Experience: 

•    Communicates to clients regarding expectations of all parties.

•    Participates in negotiating the terms of the business relationship.

•    Conducts periodic reviews of work effort, progress, issues, and successes.

•    Maintains productive, long-term relationships with clients or vendors.

•    Creates opportunities to educate support teams on client priorities.

•    Empowers others to establish collaborative, healthy relationships.

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Level: Extensive Experience: 

•    Advises others on the assessment and provision of all technical solutions.

•    Engages appropriate subject matter resources to effectively resolve technical issues.

•    Mentors others to enhance their technical competence and its application to achieve more effective technical solutions.

•    Coaches others in promoting, defining, analyzing, and providing superior technical solutions to business problems.

•    Provides effective solutions to moderate technical challenges through strong technical competence, effectively examining implications of events and issues.

•    Assumes accountability for personal technical performance and holds others responsible for theirs.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Level Extensive Experience: 

•    Directs strategic alliances and partnerships for mutual benefit.

•    Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives.

•    Builds the strategic thinking capability of the group.

•    Interprets available data and analyses when creating business plans.

•    Recommends ways to position the organization for long-term competitiveness.

•    Prepares the group's response to key marketplace trends, opportunities, and vulnerabilities.

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
Level Extensive Experience: 

•    Works with external vendors (search engine vendors, social media vendors, etc.) on how to market products and services better.

•    Oversees the implementation of digital marketing programs within assigned region(s).

•    Evaluates the effectiveness of digital marketing programs, and optimizes current digital marketing techniques and channels.

•    Coaches others about digital marketing techniques, tools, and platforms.

•    Implements the cost and profit analysis of digital marketing activities, and makes suggestions based on results.

•    Collaborates across teams to design and improve customer engagement and customer experiences in digital marketing campaigns.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade.  It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job.  At the discretion of management, this description may be changed at any time to address the evolving needs of the organization.  It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

$135, $237,564.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at

Posting Dates:

October 23, October 30, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.     

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.  Qualified applicants of any age are encouraged to apply.

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