Social Media Specialist

About Tin Can

At Tin Can, we're giving kids the freedom and social independence we had growing up—without smartphones. Our screen-free phone is a remix of the classic landline built for today's world: private, safe, and fun. Parents get peace of mind, kids get autonomy.

Social media is one of the most important ways we share that story. It's where parents discover us, where families share their experiences, and where our mission turns into a movement. Every post, comment, and campaign is an opportunity to build trust, spark connection, and invite more people into the Tin Can community. As we grow, social media will be a key driver in shaping our brand, amplifying our voice, and helping families everywhere see a more engaged, screen-free future for their kids.

The Role

We're looking for a Social Media Specialist to take Tin Can's story to the next level. This is a highly creative and strategic role, working out of our Seattle office four days a week with Friday being optionally remote.

You'll own the voice of Tin Can across social platforms — building community, shaping our editorial calendar, driving engagement, and helping our mission resonate with parents, kids, and the broader world. This role is equal parts strategy and execution: you'll be creating, posting, repurposing, and analyzing content while also developing long-term social strategy that ladders up to the brand vision.

You'll be our day-to-day storyteller on platforms where parents, families, and cultural conversation happen. From launching campaigns to responding thoughtfully to community questions, you'll make sure Tin Can feels human, approachable, and inspiring everywhere we show up.

If you love connecting with communities, thrive on making content that sparks conversation, and want to help build a generational brand, this is your role.

Key Responsibilities

• Community Management: Be the daily voice of Tin Can across all social platforms. Monitor conversations, respond to parents and fans, and create an environment where families feel heard, supported, and excited to share their experiences.
  

• Editorial Calendar: Develop and manage a robust content calendar that reflects product milestones, cultural moments, seasonal campaigns, and community stories.
  

• Content Creation & Posting: Work with creative team to concept, create, curate, and repurpose content (images, video, graphics, copy) tailored to each platform. Ensure content is always on-brand and optimized for engagement.
  

• Engagement Growth: Drive follower growth and community engagement through thoughtful posting, active interaction, and collaboration with influencers and partners.
  

• Campaign Development: Work with marketing and creative teams to concept, launch, and measure campaigns that generate awareness and deepen loyalty.
  

• Analytics & Reporting: Track performance, identify insights, and use data to refine strategies. Translate metrics into actionable recommendations for the team.
  

• Trendspotting: Stay ahead of social and cultural trends, identifying opportunities to join conversations that align with our mission.
  

• Cross-Functional Collaboration: Partner with Comms, HR, Product and Creative teams to ensure consistent messaging across all customer touchpoints.
  

• Crisis Management: Monitor brand mentions and handle sensitive issues with care, ensuring Tin Can is represented thoughtfully in all online conversations.
  

What We're Looking For

• Social Media Expertise: You've managed social channels for a consumer-facing brand and understand the nuances of different platforms. You're comfortable with short-form video (Reels, TikTok) creation and editing.
  

• Community Builder: You have experience fostering online communities and know how to create meaningful connections between brand and audience.
  

• Creative Storyteller: You bring ideas to life through compelling copy, visuals, and campaigns that drive conversation.
  

• Analytical Mindset: You're comfortable diving into analytics to understand performance and refine strategy.
  

• Agility: You thrive in fast-moving environments, balancing daily posting with big-picture strategy.
  

• Strong Communicator: You can embody the Tin Can voice with empathy, humor, and clarity.
  

• Startup DNA: Comfortable moving fast, wearing multiple hats, and working with a small, mission-driven team.
  

Bonus Points

• Experience growing social accounts for consumer hardware, kid/family brands, or mission-driven companies
  

Why Join Tin Can?

• Impactful Storytelling: Be the voice that helps families around the world discover a better way to build meaningful connections.
  

• Creative Ownership: Help build Tin Can's social presence with the freedom to experiment and innovate.
  

• Small Team, Big Vision: Work directly with the founders and marketing/creative leadership to shape strategy, content, and community.
  

• Mission that Matters: Every kid should have the chance to grow up with more connection and less screen time.