Social Strategist

Job Description
Social Strategist
Location: Boston, MA

Your Role
We're seeking a
Social Strategist
to join our team This person will be a member of the McCann NY team, and will be sitting directly and embedded with the client in Boston, MA. You will be fully immersed within their business and support a global brand that is a leader in its category, and is creating breakthrough, award-winning marketing.

The ideal candidate will be a client-facing expert in social and digital media, responsible for supporting in the development and execution of innovative social media strategies that drive engagement and growth for our clients

What You Do
The Social Strategist will assist in the development and management of cross-platform social media strategies targeting active retail investors. Responsibilities will include, but will not be limited to:

• Contributing to campaign strategy development, leading execution and project management.
• Writing post copy and ideating post creative.
• Liaising with multiple agency partners for paid, organic, and influencer media efforts, and working with traffic and compliance teams to ensure on-time delivery of assets.
• Leads development of platform-specific social strategies across, determining optimal platform mix and content approaches based on audience behavior and business objectives
• Oversees social listening programs to identify audience insights, trending conversations, and competitive opportunities across platforms
• Partners with client leadership to integrate social strategies into larger marketing initiatives

What You Bring

• Minimum 4 years experience working in social media marketing and/or at a marketing agency is required. Familiarity with investment management topics and knowledge of financial advisory marketplace a plus.
• Avid social media user with keen interest in social media marketing and trends; familiarity with building and managing campaigns on the following social media platforms: LinkedIn, Meta, Reddit, YouTube (DV360), TikTok.
• Must be detail-oriented with strong project management, organization, and communication skills.
• Comfortable leading strategy and reporting meetings with internal and external stakeholders.
• Excellent social-first copywriting skills required. Must be willing to complete a strategy and copywriting exercise.
• Hands-on experience creating/editing social media copy and experience working with web/graphic designers and other creative professionals required.
• Experience planning and implementing an influencer marketing strategy preferred.

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

How We Uphold McCann Values

• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.

• We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.

• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.

• We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it's challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.

• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.

• We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others' accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others' experiences and challenges.

How We Care For McCanners

• Competitive insurance coverage, inclusive of medical, dental, and vision
• Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company's needs and its obligations
• 80 hours of Paid Sick Time per calendar year
• 21 paid Company Holidays
• Access to Spark, a learning and skill platform for your growth and development
• 401k Retirement with 6% employer matching
• Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
• Wellness resources, including free access to Headspace

Commitment To Diversity, Equity, And Inclusion
The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.