Principal Business Development Sales Manager- Air and Water

At GE Appliances, a Haier company, we come together to make "good things, for life."  As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

GE Appliances is seeking a Principal Sales Manager for Business Development to drive growth in our designated HVAC product category, including Unitary, DFS, and other products, across the Western territory. This role requires a collaborative approach, partnering closely with regional Area Sales Managers and leading direct selling initiatives to ensure coordinated efforts and successful results. The candidate will prospect, evaluate, and onboard new distributors, support regional Area Sales Managers in growing existing Pro HVAC accounts, and provide leadership in refining and executing new selling strategies that expand HVAC sales. The Principal Sales Manager will also collaborate with national account teams and third-party rep firms to deliver a comprehensive regional sales growth plan.PositionPrincipal Business Development Sales Manager- Air and WaterLocationUSA, Dallas, TXUSA, Phoenix, AZHow You'll Create Possibilities

Key Responsibilities:

• Sell the entire portfolio of HVAC products to new and existing customers, including national and regional distributors, and other channels as needed to create volume and establish the industry presence.
• Identify and pursue new distributors or undefined business opportunities to grow the territory.
• Work with regional Area Sales Managers and sales leadership to drive new distributor onboarding and accelerate existing customer performance through direct and indirect efforts.
• Establish credibility as the sales expert and champion for HVAC products and programs across the region and company.
• Execute and achieve all product-specific sales plans.
• Collaboratively develop and introduce customer-specific programs and marketing support strategies to drive profitable sales.
• Prepare and deliver training and product presentations to communicate the GEA Air & Water value story.
• Utilize sales tools and demonstrate proficiency in analyzing sales data.
• Resolve customer issues promptly and accurately while maintaining credibility and trust.

What You'll Bring to Our Team

Minimum Qualifications:

• Seven (7) years of outside sales experience.
• 5+ years of industry-specific experience with HVAC equipment.
• Proven ability to build strong, long-lasting relationships with customers, management, and peers based on credibility and trust.
• Proficient communication, presentation, organizational, and negotiation skills.
• A natural team player comfortable working in a highly collaborative environment alongside regional Area Sales Managers and National Account Managers.
• Ability to travel within the territory.

Preferred Qualifications:

• Bachelor's degree from an accredited college or university.
• Business development experience.
• Previous Plumbing or HVAC industry sales experience with a distributor, third-party rep firm, or OEM manufacturer for HVAC equipment.
• Experience developing and implementing sales territory growth plans through multiple channels.
• Competitive and tenacious mindset with the ability to devise solutions to complex problems.
• Commitment to building a strong foundation for long-term success in the role.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to 

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