Marketing Manager- All US Offices

The Marketing Manager will develop, oversee, and execute complex marketing initiatives while collaborating closely with leaders and colleagues across the firm. Reporting to the Associate Director, Brand and Integrated Marketing, this role will manage integrated, multi-channel marketing programs that elevate the firm's brand, strengthen market visibility, and drive business outcomes

Responsibilities:

Integrated Marketing Execution & Content Development

Lead, manage, and execute integrated marketing campaigns aligned with firm priorities and practice/industry goals.

Develop structured campaign plans, timelines, and workflows to ensure seamless execution across channels.

Develop content plans that support campaign goals and enhance the client and prospect experience.

Guide and collaborate with writers, designers, and editors to produce high-quality, user-centered thought leadership, digital assets, and collateral.

Evaluate campaign performance using qualitative and quantitative insights and prepare reports and recommendations to optimize future initiatives.

Resolve challenges proactively by identifying bottlenecks and escalating when needed.

Cross-Functional Collaboration & Alignment

Align campaign objectives and messaging across Communications, Business Development teams and attorneys.

Facilitate collaboration with internal stakeholders to ensure consistent brand expression and strategic coherence across channels.

Prepare and deliver presentations, recommendations, and strategic briefs to senior stakeholders.

Coordinate and delegate tasks effectively across internal partners and external vendors to maintain workflow efficiency.

Manage and develop marketing professionals, including assigning responsibilities, setting performance goals, and providing regular coaching and feedback.

Digital Marketing & User Experience

Apply human-centered design and digital best practices to enhance marketing touchpoints, including email, web, social, and thought leadership assets.

Collaborate with Integrated Marketing, Creative and Editorial, and MBD Technology, to ensure user-informed design choices and cohesive experiences.

Guide the development of landing pages, microsites, and digital assets that support campaigns and brand objectives.

Evaluate and refine digital journeys to improve engagement and conversion.

This role requires 60% in office presence; remote work is permissible 40% of the time.

Qualifications:

Bachelor's degree required.

6+ years of experience in marketing, brand, or integrated communications, ideally within a law firm, professional services firm, or similarly complex organization.

Demonstrated ability to manage, execute, and evaluate multi-channel marketing campaigns.

Strong understanding of digital marketing principles, user experience and emerging trends.

Experience applying human-centered design thinking to content or campaign development.

Exceptional project management skills with the ability to oversee, delegate, and resolve issues across multiple stakeholders.

Skilled at synthesizing information and preparing clear briefs, recommendations, and reports.

Possess excellent verbal and written communication skills with an ability to influence others.

Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities.

Strong planning, project management and organizational skills.

Strong sense of urgency.

Facility analyzing, working with and presenting data.

Ability to collaborate and gain the respect, trust, and confidence of the Firm's attorneys and professional staff.

Possess a "hands-on" tactical approach.

Creative and proactive approach to problem solving.

Facilitate teamwork and identify opportunities to develop new processes/infrastructure.

Demonstrated ability to grasp and implement new concepts quickly.

Strong analytical abilities, resourcefulness, and attention to detail.

Ability to work independently and as part of a team with a proactive and positive style that fosters collaborative working relationships.

Outstanding sense of customer service.

Deep personal commitment to integrity, excellent judgment, and the highest standards of ethics.

Must display the highest level of diplomacy, tact and discretion, with comfort in handling and maintaining confidential information.

Excellent computer skills, including proficiency in using Microsoft Word, Outlook, Excel and PowerPoint. Ability to quickly get up to speed and master new applications and software is critical.

This job description is a general description of the types of responsibilities that are required of an individual in this job. It is not intended to be a complete list of the responsibilities, duties and skills that may be required for this job.

The salary range for this position in each office location is:

-Boston: $125,000-$145,000

-NY: $138,000-$160,000

-DC: $145,000-$156,000

-CA: $125,000-$153,000

This position is bonus eligible. Mintz offers a comprehensive benefits package.

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