CRM Campaign Specialist

4 days ago


Fremont, California, United States Global Technical Talent, an Inc. 5000 Company Full time $67,712 - $140,000 per year

Primary Job Title:
CRM Campaign Specialist

Alternate/Related Job Titles:

  • CRM Marketing Specialist
  • Lifecycle Marketing Specialist
  • Email & SMS Campaign Specialist

Location:
Alameda, CA

Onsite Flexibility:
Onsite (100% Onsite)

Contract Details:

  • Position Type:
    Contract (Contract-to-Potential-Hire)
  • Contract Duration:
    6 months
  • Start:
    As Soon As Possible
  • Pay Rate:
    $ $67.71/hr
  • Schedule:
    Full-time, Monday-Friday, 40 hrs/week

Job Summary:

The
CRM Campaign Specialist
supports the Client's Customer Engagement team by managing day-to-day CRM campaign execution across email, SMS, and digital touchpoints. This role is ideal for a detail-oriented marketer with experience in lifecycle communications, audience segmentation, and data-driven optimization. The specialist will help deliver personalized customer experiences, support regulatory-aligned content workflows, and maintain accurate performance reporting in a fast-paced, highly collaborative environment.

Key Responsibilities:

  • Partner with the CRM Manager to
    develop, launch, and optimize CRM campaigns
    across email, SMS, and other digital channels using advanced CRM platforms such as
    Braze
    .
  • Assist with daily CRM operations, campaign execution, quality validation, and performance tracking.
  • Use customer data to build
    segmented and personalized
    campaign audiences that deliver the right message at the right time.
  • Support reporting needs, analyze campaign performance, and provide insights to enhance engagement and lead generation.
  • Collaborate cross-functionally with
    Marketing, Product, Regulatory, Legal
    , and other teams to ensure campaigns align with brand, compliance, and business goals.
  • Maintain documentation, campaign calendars, and workflow processes with strong organizational discipline.
  • Provide clear feedback and direction during campaign reviews and operational handoffs.
  • Adapt CRM strategies to meet unique needs of a
    regulated healthcare environment
    (experience preferred but not required).

Required Experience:

  • Proven experience working with CRM systems and digital marketing campaign execution.
  • Hands-on experience with CRM or lifecycle platforms (Braze strongly preferred).
  • Strong understanding of CRM marketing principles and personalized lifecycle communications.
  • Ability to manage competing deadlines with a high level of accuracy and attention to detail.

Nice-to-Have Experience:

  • Experience working within a regulated industry (healthcare, life sciences, financial services, etc.).
  • Background in segmentation, dynamic content personalization, and customer journey building.
  • Experience in cross-functional marketing collaboration.

Required Skills:

  • CRM platform proficiency (Braze preferred)
  • Segmentation & personalization skills
  • Strong analytical skills for interpreting campaign data
  • Ability to collaborate across Marketing/Product/Regulatory/Legal
  • Excellent organizational and project management ability

Preferred Skills:

  • Ability to design and optimize customer journeys
  • Strong copy review and QA abilities
  • Experience with digital engagement metrics and reporting tools
  • Ability to provide constructive feedback and communicate clearly

Additional Skills:

  • Understanding global customer engagement strategies
  • Experience supporting reporting and performance insights
  • Data-driven decision-making
  • Ability to work within a structured CRM process in a regulated environment

Benefits:

Medical, Vision, and Dental Insurance Plans

401k Retirement Fund

About the Client:

A leading provider of innovative technology solutions with a strong focus on customer engagement, quality, and regulated industry compliance. The organization values collaboration, data-driven decision-making, and delivering meaningful, personalized customer experiences.

About GTT:

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation's largest life sciences, biotech, utility, and retail companies across the U.S. and Canada. We look forward to helping you land your next great career opportunity

Job Number:

#gttjobs


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