PR/Communications Lead

3 days ago

Remote New York New York US Perle Full time $120,000 - $180,000 per year

The Opportunity
As a PR & Communications Lead at Perle Labs, you'll be responsible for shaping how the world sees and understands our mission. You'll drive Perle Lab's narrative across earned, owned, and social channels, crafting campaigns that resonate with both Web3-native communities.

What you'll do

  • Own and evolve Perle Lab's brand narrative and voice across all public-facing channels
  • Write and edit content across the website, blog, newsletters, and ecosystem updates
  • Develop press releases, thought leadership pieces, and founder interviews
  • Draft talking points and written responses for Twitter AMAs, community Q&As, and media interviews
  • Build and maintain relationships with journalists, influencers, and partners in AI and Web3
  • Plan and execute strategic PR campaigns to secure coverage in tier-1 tech, crypto, and AI publications (e.g., CoinDesk, The Block, Decrypt)
  • Design and manage comms playbooks for fundraises, launches, ecosystem campaigns, and crisis comms
  • Help establish Perle Labs  as a category-defining brand in AI infrastructure and web3-powered data economies
  • Partner closely with growth, community, and GTM teams to ensure narrative consistency
  • Monitor and shape perception of Perle Labs across media, X/Twitter, Discord, and key online forums
  • Align comms strategy with broader GTM, community, and growth initiatives, ensuring consistency across all touchpoints

Qualifications

  • 6+ years of experience in PR, comms, or editorial roles with with a mix of Web 3 startup and agency experience
  • Track record of placing high-impact stories in tier-1 media (e.g. Coindesk, The Block, etc)
  • Exceptional writing and storytelling skills; you know how to turn complex technical ideas into clear, compelling narratives
  • Deep understanding of the tech, AI, and Web3 landscape
  • Scrappy and proactive, comfortable owning your own roadmap and operating in fast-paced, ambiguous environments
  • Familiarity with crypto-native social strategies, token launch comms, or ecosystem marketing

  • PR/Communications Lead

    1 week ago

    New York, NY, United States Perle AI Full time

    About Perle Perle delivers high-accuracy training and evaluation data for AI teams. We replace generic labeling vendors with expert-in-the-loop pipelines that are faster, more precise, and built for high-stakes use cases. To expand on this vision, Perle is launching a new division called Perle Labs, a crypto-native ecosystem designed to transform how human...

  • PR Director

    6 days ago

    New York, NY, United States Beautiful Planning Marketing PR Full time

    Replies within 24 hours Job Title: PR DirectorLocation: New York City Part Time: Contract to Permanent Company: BPM-PR FirmAbout Us: BPM-PR Firm is an award winning PR Agency dedicated to crafting impactful communication strategies for a diverse clientele. With an unwavering commitment to excellence, we prioritize building, enhancing, and safeguarding our...

  • PR Director

    7 days ago

    New York, NY, United States Beautiful Planning Marketing PR Full time

    Replies within 24 hours Job Title: PR DirectorLocation: New York City Part Time: Contract to Permanent Company: BPM-PR FirmAbout Us: BPM-PR Firm is an award winning PR Agency dedicated to crafting impactful communication strategies for a diverse clientele. With an unwavering commitment to excellence, we prioritize building, enhancing, and safeguarding our...

  • PR Director

    2 days ago

    New York, NY, United States Beautiful Planning Marketing PR Full time

    Replies within 24 hours Job Title: PR DirectorLocation: New York City Part Time: Contract to Permanent Company: BPM-PR FirmAbout Us: BPM-PR Firm is an award winning PR Agency dedicated to crafting impactful communication strategies for a diverse clientele. With an unwavering commitment to excellence, we prioritize building, enhancing, and safeguarding our...

  • Onboarding Specialist for a Music PR Firm

    4 days ago

    New York, New York, United States Starlight PR Full time $60,000 - $80,000 per year

    Starlight PR is a leading PR firm that specializes in helping music artists build their brand, expand their reach, and connect with global audiences. Our team works closely with both emerging and established artists, offering high-impact campaigns, media coverage, and strategic promotion.We're a results-driven, fast-paced remote team with clients primarily...

  • Tech PR Account Director: Lead Strategy

    2 weeks ago

    New York, United States Nectar Communications Full time

    A dynamic communications agency in New York is seeking an experienced Account Director to lead strategy across tech-focused client teams. The ideal candidate will have over 8 years in tech or corporate PR, demonstrating excellent leadership and communication skills. This role offers a competitive salary range of $120,000 - $149,000, and a robust benefits...

  • Senior PR Director, Home

    1 week ago

    New York, United States The Consultancy PR Full time

    A dynamic brand communications agency in New York seeks an experienced Account Director with a minimum of eight years in PR to lead key client relationships in the home and design space. The successful candidate will drive strategy, manage media relations, and mentor team members. Strong interpersonal skills and a passion for the lifestyle industries are...

  • Director of PR

    2 weeks ago

    New York, United States Forge Full time

    Director Of Pr & CommunicationsAt Forge (NYSE: FRGE), we know our team is our greatest asset. As technology innovators in the private market, our vision is to deliver a richer future for everyone. We live that vision through our values of being bold, accountable, and humble. We experience the value that our vision brings to the world every day, helping the...

  • Senior Director, PR and Communications

    2 weeks ago

    New York, United States FIT - Functional Inspired Training Full time

    At FIT House of Brands, we are looking for a dynamic and creative Senior Director, Public Relations to join our growing team. The Senior Director, Public Relations will operate as the senior communications leader responsible for shaping how the FIT House of Brands shows up in culture - driving storytelling, earned media, and brand reputation across F45,...

  • Director of PR and Brand Communication, Erborian

    2 weeks ago

    New York, United States L'OCCITANE Group (B Corp) Full time

    Director of PR and Brand Communication, Erborian At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem. We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results — empowering you to own your skin and your confidence. With a strong double-digit growth,...