Arts - Digital Content Coordinator

Position: Digital Content Coordinator

Status: Part-Time, 20-25 hours per week

Reports To: Director of Communications

Salary: $20-$25 per hour

Anticipated Start: Q3 2025

ABOUT ARTS+

Founded in 1969, Arts+ is a music and visual art nonprofit organization that envisions the transformative impact of arts education illuminating every corner of the Charlotte region. Its goal is to make outstanding arts education available to students of all ages, skill levels, and socioeconomic backgrounds. From private lessons to summer camps to community outreach programs, Arts+ strives to help each student unlock their full potential through the power of arts education.

Position Summary
The Digital Content Coordinator, under the supervision of the Director of Communications, is responsible for developing and capturing content to support marketing and communications efforts. This position will entail working with the Director of Communications and across departments to understand content needs and develop strategies and processes. The ability to capture and edit photos and videos to create high-quality assets is required for this role. The Digital Content Coordinator will also partner with the Director of Communications to manage social media channels by developing plans, scheduling contact, interacting with followers, and creating paid ads.

Please note that this is a part-time position averaging 20-25 hours per week with evening and weekend hours required. Time will be spent attending daytime, evening, and weekend classes and events throughout the Charlotte area, including in Uptown, Plaza Midwood, and Myers Park. The position also requires time in the Arts+ offices and allows for remote work.

Essential Functions

• Collaborate with cross-functional teams to concept and develop original creative content that aligns with the Arts+ brand and meets the needs of key stakeholders and target audiences
• Develop and maintain a content production calendar, ensuring content is captured, edited, and finalized according to deadlines
• Attend Arts+ programs including group classes and workshops, choir practices and concerts, and other events to capture photo and video content that can be used for a variety of mediums, including social media, email marketing, websites, digital ads, and printed materials
• Regularly interact with the Charlotte arts community, Arts+ staff, faculty, families, partners, and donors, and more on social media
• Respond to social media inquiries in a timely manner
• Collaborate with Director of Communications to develop and execute paid media strategy, focusing on Facebook and Instagram advertising
• Stay up to date with social media platform updates, best practices, and trending content and quickly update/adapt content plans
• Work with the Director of Communications to create and execute on a social media content calendar that drives brand awareness and engagement
• Monitor and analyze marketing and content performance metrics, providing valuable insights for continuous improvement
• Assist Director of Communications with other marketing and communications tasks according to organizational need and personal interest
• Other duties as assigned

Required Qualifications
KNOWLEDGE, SKILLS, AND, ABILITIES

• 1-3 years professional experience in digital content creation and digital marketing (internship and freelance experience counts)
• Ability to provide examples of created Instagram Reels and/or TikToks
• Experience with social media advertising and knowledge of best practices
• Ability to interact with community members, staff, and donors at all levels with a high level of professionalism
• Well-organized with exceptional attention to detail, yet adaptable and flexible enough to meet evolving priorities
• Ability to manage multiple tasks, including setting priorities and adapting to changes, in a time-sensitive, fast-paced workplace
• Strong written communication skills
• Experienced user of social media scheduling tools such as HeyOrca, Later, Loomly, and Planoly
• Comfortable using Canva
• Experience with the Adobe Creative Suite
• Familiarity with project management tools such Monday and Trello
• Familiarity with web content management systems such as WordPress and Craft and email marketing platforms such as MailChimp and Constant Contact
• Experienced user of Microsoft Office 365 and/or Google Workspace
• Personal commitment to arts education
• Reliable transportation for travel between multiple program sites
• The COVID-19 vaccination is required as a condition of employment
• Connections within the Charlotte arts community a plus

EQUAL OPPORTUNITY EMPLOYER. It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner status, gender (including sex stereotyping), medical condition (including but not limited to, cancer related or HIV/AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists. Arts+ will engage in an interactive process with employees requesting medical or religious accommodations.