Senior Marketing Analytics Manager
2 days ago
Our Opportunity:
We are looking for a Senior Marketing Analytics Manager at our facility in Boston Massachusetts to develop and implement robust reporting to uncover actionable insights by identifying patterns, trends and opportunities that drive business growth and improve customer experiences.
What You'll Do:
- Collaborate with cross-functional teams to define key metrics & KPIs that align with organizational goals and objectives.
- Design and implement robust data models and reporting solutions to track and measure these metrics accurately.
- Provide comprehensive support for analytics & BI initiatives across the CRM team which includes assisting with ETL processes, optimizing data pipelines and troubleshooting data quality issues to ensure the integrity and reliability of analytical insights.
- Build and maintain scalable data pipelines, dashboards and reporting tools to monitor and track business metrics in real time.
- Work closely with data engineering, data science and BI teams to ensure data integrity, accuracy and accessibility for analysis and reporting purposes.
- Provide actionable recommendations and insights through interactive dashboards, reports, presentations and data visualizations that enable stakeholders to understand the so-whats and take action based on data-driven insights.
- Communicate findings, results, and recommendations to stakeholder at all levels of the organization through clear, concise and compelling manner.
- Collaborate with internal and external partners to enhance data collection, insights generation and deliver scalable solutions that address stakeholders needs and drive informed decision-making.
- Telecommuting permitted up to 3 days per week.
What You'll Need:
- Bachelor's degree in Mathematics, Statistics, Machine Learning, Computer Science, or a related field of study and 3 years of experience.
- Will accept a Master's degree and 1 year of experience.
- Experience must include 1 year in the following: data visualization;
- Ecommerce or retail analytics;
- Data science models;
- SQL and data querying languages;
- Working with large-scale datasets and databases;
- Leading analytics initiatives focused on CRM programs, including customer segmentation, targeting, and personalization;
- Data visualization tools and BI platforms (Tableau and Power BI) for creating interactive dashboards and reports;
- Statistical analysis and modeling techniques, including regression analysis, clustering, and predictive modeling; and
- Website and apps experimentations, including A/B testing and Multi variate testing.
- Telecommuting permitted up to 3 days per week.
- The position is eligible for the Employee Referral Program.
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