Associate Director of Paid Media

4 days ago

Chicago, Illinois, United States Vokal Full time $120,000 - $180,000 per year

About The Role:

Vokal is seeking a powerful and dynamic Associate Director of Paid Media for our fast-growing advisory and agency, based in our Chicago office. We value teamwork, collaboration, and a strategic consultative approach to client-service. Our unique team blends experienced digital athletes from high-growth start-ups with experienced agency/marketing leaders to create a powerful blend of digital capabilities.

As an experienced Associate Director of Paid Media, you are responsible for planning, implementing, and optimizing media buying strategies across various platforms to achieve business objectives. This role requires a deep understanding of media channels, negotiation skills, and analytical expertise to maximize the return on advertising spend (ROAS).

As an experienced Associate Director of Paid Media, your main objectives will be:

  • Media Strategy Development:

Develop comprehensive media buying strategies aligned with marketing and business goals.
- Campaign Management:

Plan, execute, and manage campaigns across digital (social media, search, programmatic). Experience with TV, radio, podcast a plus but not required.
- Budget Management:

Oversee and allocate media budgets effectively, ensuring cost efficiency and high ROI.
- Performance Analysis:

Monitor, analyze, and report on campaign performance, making data-driven recommendations for optimization.
- Audience Targeting & Segmentation:

Identify and build out audience segments to create personalized marketing campaigns that align with customer interests, behaviors, and needs.

Preferred Requirements of Candidates:

  • At least 4+  years of paid media experience
  • Ability to rapidly grasp technical concepts
  • Relentless attention to detail
  • Excellent written and oral communication skills
  • Experience building and/or managing teams
  • Looking for high energy for high growth

About Vokal:

Vokal is a digital agency and advisory purpose-built to grow EBITDA, drive revenue and reduce risk for mid-market brands and private-equity portfolios. We help brands acquire, convert and retain customers through digital value creation plans that drive key business metrics. Our full-stack capabilities are designed to revitalize brands and enhance digital fitness across the entire customer journey. Our list of clients includes Weber, Red Bull, Culligan Water, EmployBridge, Berlin Packaging, Bosch & Dremel, Ace Hardware, The American Medical Association and more.

What We Value:

Our mission is to be each client's most valuable partner by offering game-changing digital ideas that drive meaningful value and growth for their organization. Our core values:

  • Relentless Ambition: Nothing is impossible

  • All For One: Team first

  • A Founder's Mentality: Move like an owner

  • Fighting For World-Class: Keep raising the bar

  • Diversity of Thought: All are welcome

Vokal is an Equal Opportunity Employer; we believe that diversity is vital to Vokal's ability to provide our clients with game-changing digital ideas and are committed to fostering a diverse and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions.

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