Channel Marketing Manager- Wholesale

Reporting To:     Director of Marketing

Role Location:    Woodridge, IL

Travel: Up to 25%

ABOUT OUR COMPANY

Gerber is proudly celebrating over 90 years of manufacturing tried and true, high-quality kitchen and bathroom plumbing products. We earn the trust of trade professionals and homeowners alike who find value in products that have both style and substance–performing without exception for years to come, all while being surprisingly affordable. 

WHO WE ARE

At Globe Union/Gerber, we live by our core values—Humility, Enthusiasm, Accountability, Resourcefulness, and Transparency. As a Channel Marketing Manager - Wholesale, you will:

• Show Humility: Value input from all team members and recognize opportunities for growth.
• Be Enthusiastic: Embrace challenges and continuously seek to deepen your business knowledge.
• Take Accountability: Own your work and commitments, and proactively address challenges.
• Be Resourceful: Prioritize effectively, leverage resources, and collaborate for maximum impact.
• Practice Transparency: Communicate openly, seek clarity, and uphold integrity in all interactions.

These values are integral to our culture and your success in this role.

POSITION SUMMARY

Channel Marketing Manager – Wholesale (CMM-W), has overall responsibility for developing strategies and helping to drive sales and profitability of Gerber product lines through identified sales channels (Plumbing Wholesale, Kitchen & Bath dealer, etc.). The CMM-W will be responsible for driving the marketing strategy and provide the sales team with roadmaps to successful execution of marketing, pricing, promotional and programs to drive market share gain/growth with new and existing within their channel.

The CMM-W owns the acquisition of marketing campaigns from beginning to end, print media, social media, and digital, channel-specific campaigns advertising strategies. This includes concept development, coordinating creative, internal communications, working with internal and external partners and organizing sales and operations resources. 

RESPONSIBILITIES:

• Channel Marketing Strategy – identify target growth segments, plan and execute key marketing strategies that drive brand awareness and sales growth.
• Research & Analysis – through research gains a deep understanding of the voice-of-customer, customer buying journey, competitive landscape and market trends, analyzes that information and presents conclusions to internal stakeholders for market opportunity and/or adjustments in strategy.  
• New Product Commercialization – responsible for developing new product marketing plans, that ensures the successful launch of new products within the wholesale channel. 
• Conceptualize Design – provides creative direction to internal team members on all marketing assets developed for channel, ensuring internal team understands the purpose, vision and use case for each asset.  
• Channel Marketing Budget- manage, analyze and maximize channel marketing budget.
• Buying Group Program Management – together with the sales leadership, develop sales incentive programs for key buying group partnerships and ensure the programs are marketed accordingly. 
• Performance Tracking- establishes measurements for success for all strategic plans, tracks and reports on results.

REQUIREMENTS:

• Bachelor's degree in marketing or business preferred. 
• Bachelor's degree in marketing or business strongly preferred, equivalent experience will be considered in lieu of degree.
• 10+ years of hands-on marketing experience
• Minimum of 5 years' experience in leading the development of channel marketing plans with focus in digital marketing to B2B sector
• Experience leading and managing direct reports preferred 
• Proficiency is MS Office suite
• Excellent verbal and written communication skills
• Strong interpersonal, influencing and leadership skills
• Bright, analytical, goal-oriented with high standards for quality and performance
• Flexibility to effectively work with others from different culture, work habits, and management styles
• Hardworking, action-oriented, and results driven
• Demonstrates a "roll up your sleeves" initiative to get the job done
• Willingness to cooperate and accept added responsibilities
• Ability to travel both domestic and international