Sr Manager of Retail Sales

Company Overview

Oasis Venture Holdings, LLC is a joint venture with Ball Corporation, a global leader in sustainable aluminum packaging. As strategic industry partners we are focused on redefining the future of beverageware through the development and growth of the reusable, infinitely recyclable aluminum cup. Our mission is to offer a better alternative to single-use plastic through innovation, collaboration, and a commitment to sustainability.

Position Overview

We are seeking a highly motivated and experienced Sr Manager of Retail Sales to lead our growth with national retail accounts and specialty retail. This is a key leadership role responsible for developing and executing the retail and Amazon sales strategies, driving revenue growth, building customer relationships, and positioning the Top Cup (formerly known as Ball Aluminum Cup) as the sustainable beverageware of choice in homes and businesses across America.

Key Responsibilities:

Retail & National Accounts Strategy and Execution

• Develop and execute the annual sales plan aligned to company volume and revenue goals.
• Own and lead the sales strategy for all national retailers including mass, grocery, and specialty channels. Accounts include, but are not limited to: Walmart, Kroger, Albertsons, AHOLD, HEB, Publix, KeHE, UNFI, DOT, and more.
• Develop and manage current and new broker relationships to ensure best in class partnership and consistent volume growth.
• Manage trade budget, promotional activity, and profitability for each account and channel.
• Create sales story, incentives and tools to get incremental space within the US retail market.
• Lead cross-functional go-to-market planning, forecasting and account-specific programs with marketing, finance, operations, and customer fulfillment teams.
• Build the plan to win and execute in specialty retail, liquor, hardware/DIY, and sporting goods channels.
• Deliver the strategy and execution of trade, promo and shopper marketing, inclusive of retail media networks and commerce platforms.
• Drive new distribution, shelf placement, and promotional planning to accelerate sales and brand visibility.
• Analyze customer and channel performance; recommend corrective actions and growth strategies.
• Lead and develop internal team members and agency/broker partners supporting retail.
• Work with the brand and product teams to ensure tailored merchandising, shopper activity, and packaging for each channel.

Leadership & Strategic Impact

• Report to the Sr. Director and contribute to the overall commercial strategy and business planning process.
• Identify emerging trends, competitive activity, and innovation opportunities to influence product development and marketing strategy.
• Collaborate cross-functionally with marketing, supply chain, finance, and operations to align priorities and execution.
• Represent Oasis Venture Holdings in joint business planning meetings, industry trade shows, and external customer engagements.

Qualifications :

• 8+ years of experience in sales, commercial and marketing leadership roles, preferably in CPG or consumer durable goods.
• Proven track record of managing national retail accounts and driving measurable revenue growth; strongly preferred experience of managing and scaling in specialty retail, sporting goods, liquor/or and hardware channels.
• Strong analytical skills and experience using data to guide decision-making.
• Entrepreneurial mindset and ability to thrive in a fast-paced, early-stage growth environment.
• Exceptional communication, leadership, and negotiation skills.
• Bachelor's degree required; MBA a plus.

Preferred Qualifications :

• Experience launching or scaling sustainable or mission-driven consumer products.
• Existing relationships within key retail buying teams
• Background in premium, reusable drinkware, kitchenware, or beverage-adjacent categories.
• Experience running Hubspot and platforms

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote