Director of Growth

2 days ago

Summit, New Jersey, United States Aterian Full time $145,000 - $164,000 per year

Location: Remote / U.S. / East Coast / Summit, NJ

Full-Time | Leadership Role

This is a foundational leadership role that will redefine how we grow revenue beyond marketplace channels. If you're an entrepreneurial growth leader who thrives in building new systems, teams, and strategies, this is a rare opportunity to drive high-impact transformation inside an established consumer products company. (Bryan Torres first hire of this group will add more with success and with work hand and hand with leadership & CEO Arty / Add content, that this is the first hire and you will be able to build out the department) 

What You'll Do

Strategic Leadership

  • Own and execute a comprehensive DTC growth strategy across brand sites, email, SMS, organic social, and non-marketplace paid media (Meta, Google, TikTok, etc.)
  • Build channel expansion roadmaps and customer acquisition programs
  • Create data-driven frameworks for experimentation and scaling
  • Partner closely with Marketplace leadership to align brand experience and budget strategy
  • Present performance insights and strategic recommendations to executives

Lifecycle Marketing & Retention

  • Build lifecycle programs that increase retention and repeat purchase
  • Develop high-performing email/SMS strategies that boost LTV
  • Lead segmentation, personalization, and post-purchase engagement
  • Establish retention KPIs and cohort-based measurement

Conversion Rate Optimization

  • Lead CRO initiatives to increase conversion rate and AOV
  • Run A/B tests across site UX, messaging, and promotions
  • Improve friction points across the customer journey
  • Optimize PDPs, checkout, and merchandising

Paid Media (DTC)

  • Own growth-focused paid media strategy across Meta, Google, TikTok, and emerging channels
  • Manage agencies or build in-house specialists over time
  • Optimize CAC and maintain strong LTV:CAC ratios
  • Test and scale new acquisition channels

Team Building & Leadership

  • Define hiring roadmap as growth scales
  • Mentor and develop direct reports (initially Lifecycle Marketing Manager, later DTC Paid specialists)
  • Foster a culture of experimentation and data-driven decision-making

What does Success look like

  • Establish baseline and drive YoY DTC revenue growth
  • Grow email/SMS revenue contribution
  • Improve customer retention and repeat purchase rates
  • Reduce CAC and increase LTV
  • Increase website conversion rates
  • Build a high-performing team and growth infrastructure

What We're Looking For

  • 4+ years in Growth, DTC, Ecommerce, and Paid Media leadership roles
  • Proven experience building DTC revenue streams from early-stage or zero-to-one environments
  • Expertise in lifecycle marketing, retention, CRO, analytics, and multi-channel paid media
  • Strong technical fluency with Klaviyo/Attentive/Postscript, Google Analytics, A/B testing tools, ecommerce platforms (Shopify/WooCommerce), and attribution models
  • Experience in consumer products, CPG, or multi-brand ecommerce environments
  • Strong strategic leadership, communication, and cross-functional collaboration skills
  • Entrepreneurial, data-driven, resourceful, and comfortable in fast-changing environments

Why This Role Is Unique

  • Build a DTC division from scratch inside a large, established consumer products company
  • Directly influence company profitability and long-term growth strategy
  • Own high-impact decisions with visibility at the executive level
  • Shape team structure, systems, and processes for years to come

Aterian, Inc. (Nasdaq: ATER) is a consumer products company that builds and acquires leading e-commerce brands with top-selling consumer products, in multiple categories, including home and kitchen appliances, health and wellness and air quality devices. The Company sells across the world's largest online marketplaces with a focus on Amazon, Walmart and Target in the U.S. and on its own direct to consumer websites. Our primary brands include Squatty Potty, hOmeLabs, Mueller Living, PurSteam, Healing Solutions and Photo Paper Direct.

If you're a builder at heart who loves combining strategy with hands-on execution — and you want to help shape the future of Aterian's growth — we'd love to speak with you.

Aterian, Inc. is an Equal Opportunity Employer. Aterian will consider all qualified applicants without discrimination and all employment decisions will be based on merit, valid job qualifications and business needs, and not with regard to any characteristic protected by applicable law. Attention employment agencies and/or third party recruiters: Aterian does not accept any unsolicited resumes or candidate profiles. 

Salary range

$145k - $165k

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