Director, Business Intelligence

Sidearm Sports powers the digital experience for over 50 Power 4 and 200 D1 college athletic programs—connecting fans, schools, and sponsors through websites, apps, OTT and data. We're seeking a strategic thinker and data storyteller to lead our Partner Intelligence efforts and help schools achieve their full digital potential.

As Director of Partner Intelligence, you'll tell the story behind the data—creating benchmarks, best practices, and insights that drive fan engagement, revenue growth, and innovation for our partner schools. This is a high-impact role at the intersection of analytics, strategy, and partner development

Overview

The Director of Business Intelligence will lead the strategy, infrastructure, and insight generation that powers Sidearm's data-driven decisions. This role connects analytics, partner strategy, and business growth—translating data into actionable insights for both internal teams and external partners. The Director will help shape how Sidearm and its partner athletic departments measure success across engagement, monetization, and digital innovation.

Key Responsibilities

Strategic Role + Impact

• Develop and implement a unified BI vision that aligns with company goals in product, revenue, and partner development.
• Build and scale business intelligence capabilities that deliver executive-level insights across the organization.
• Translate complex data into clear, actionable stories for internal and external stakeholders.
• Serve as an internal thought leader and advisor to Product, Partner Development, and Revenue Activation teams.
• Navigate partner and conference-level data scenarios to identify opportunities, define success metrics and implement data-backed strategies.

Partner Engagement + External Intelligence

• Act as a strategic extension of Sidearm's partners—using insights to shape their digital, marketing, and monetization strategies.
• Identify growth and optimization opportunities within accounts, collaborating closely with Partner Development and Monetization.
• Provide outside-in intelligence by monitoring NCAA, NIL, and media rights trends to inform strategy.
• Represent Sidearm through partner reports, thought leadership pieces, and analytics-driven presentations.

Data Infrastructure + Tooling

• Lead the development of an integrated analytics framework combining web, app, ott, streaming, ad and ticketing data.
• Partner with engineering and product teams to ensure data accuracy, consistency, and usability across systems.
• Evaluate and operationalize BI platforms (Looker, Tableau, GA4, etc.) and standardize dashboards for key functions.
• Champion the application of AI and automation to improve forecasting, analysis, and delivery speed.

Leadership + Mentorship

• Build and manage a team of analysts, setting development goals and fostering a culture of accountability and precision.
• Increase data literacy across the organization—equipping teams to use insights effectively.
• Establish best practices and scalable reporting processes that drive clarity, consistency, and impact.

Qualifications

• 8–10+ years in media, entertainment, or digital analytics—preferably within sports, streaming, or agency environments.
• Proven experience turning data into actionable recommendations that influence decision-making.
• Deep understanding of digital engagement, content performance, and monetization models.
• Strong communication and presentation skills with the ability to distill complex concepts for executives and partners.
• Proficiency with BI tools (Looker, Tableau), Excel modeling, and audience/advertising analytics.
• Demonstrated success leading cross-functional projects and influencing without direct authority.

This is your chance to shape the future of digital strategy for college athletics. You'll empower schools with insights that drive fan engagement and revenue—while positioning Sidearm as the go-to partners for innovation and growth.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.