Director, Industry and Solutions Marketing

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let's build what's next - together

We are looking to hire an experienced Supply Chain Solutions Marketing Director to contribute as a key stakeholder and join our growing Industry, Solutions, and Product Marketing team. At Anaplan, we are revolutionizing SCM by transforming the way businesses operate. Our Supply Chain Applications are designed to tackle the most complex challenges, providing real-time insights, and enabling data-driven decisions that optimize performance and enhance visibility across the entire supply chain. We're looking for individuals excited to be part of a fast-growing company and contribute to the future of Supply Chain, and you will play a pivotal role in supporting and promoting these cutting-edge solutions. *This is a hybrid role sitting in our San Francisco office 2 days a week.

This leader will partner with multiple stakeholders across Product, Sales, GTM Operations, and Marketing to create differentiated messaging, positioning, and compelling content to articulate the value of Anaplan's end-to-end Supply Chain portfolio (across both its suite of applications and platform offerings). Primary activities to include supporting revenue-generating campaigns, tactics, programs and events, analyst relations interactions, product & application launches, as well as sales play development and their enablement. You will be responsible for working closely with stakeholders across the business to improve Anaplan's market standings, increase win rates, and drive NNACV for the business.

Your Impact 

• Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the supply chain domain
• Partner with Supply Chain Product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories and other sales collateral and content, to enable sales teams to communicate the value of the Anaplan Supply Chain solution portfolio effectively
• Partner with Supply Chain Product team to support M&A strategy
• Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan's Supply Chain line of business
• Create streamlined sales plays by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing
• Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed Supply Chain applications, with a robust launch plan
• Be a primary liaison to leading industry analysts in the Supply Chain planning domain, briefing them frequently, and establish and maintain leadership positions in key ranking research
• Serve as a subject matter expert and evangelize our solutions by speaking at conferences, tradeshows, to analysts and customers

Your Qualifications

• 10+ years related B2B product marketing or presales experience, ideally in in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML
• Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers
• Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
• Proven capability to influence senior executives and purchasing stakeholders with messaging and content
• Demonstrable GTM / launch experience
• High energy, creative, agile, self-sufficient with a can-do attitude, ability to manage multiple priorities and bias-for-action with exemplary results
• Outstanding analysis and communication skills in writing and content development

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren't just words on paper – this is what drives our innovation, it's how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.  

Fraud Recruitment Disclaimer  

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not:  

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.   
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.  

All emails from Anaplan would come from an email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.