Senior Manager, Website Strategy

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NetDocuments is the world's #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. 

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. 

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022,  2023, & 2024 list of Inc. Magazine's 5000 Fastest-Growing Private Companies in America. 

Other recent awards include: 

Two-time winner (2024, 2023) National Top Workplaces Two-time winner (2024, 2023) Top Workplace innovation Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits 2024 Cultural Excellence 2024 Technology Industry  2023 Top Workplace Leadership 2023 Top Workplace Purpose & Values 2022 Top Workplace Employee Appreciation and Employee Well Being

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day 

What You'll Do

The Senior Manager, Website Strategy & Optimization will lead the strategy, performance, and innovation of — ensuring it operates as a high-performing, conversion-focused digital experience that reflects our leadership in cloud content management and legal technology.
This role combines strategic vision with hands-on execution across SEO, SEM, AI-driven engagement (including Qualified), content roadmap management, and conversion rate optimization (CRO). The ideal candidate is a results-oriented digital strategist who understands enterprise B2B buying journeys and is passionate about leveraging data, technology, and AI to drive measurable business outcomes.

What Your Contributions Will Be

Website Strategy & Experience

•    Own the strategy and day-to-day management of and all international web properties, ensuring alignment with company growth objectives and brand voice.

•    Partner with marketing, product, and sales teams to evolve the website into a key driver of awareness, engagement, and demand.

•    Oversee site performance, accessibility, and security while ensuring scalability for global enterprise audiences.

•    Manage the CMS and collaborate cross-functionally to optimize user experience and maintain technical excellence.
 SEO & LLM Optimization

•    Lead SEO strategy across technical, on-page, and content dimensions to improve visibility and protect NetDocuments' leadership position in legal tech.

•    Implement schema markup, metadata, and structured content enhancements for search engines and AI-driven LLMs (e.g., ChatGPT, Gemini, Copilot).

•    Conduct keyword and competitive research, ensuring SEO insights inform the content and campaign roadmap.
 AI Tool Implementation (Including Qualified)

•    Champion AI-powered engagement platforms (including Qualified) to deliver personalized, conversion-driven digital experiences.

•    Integrate Qualified with Salesforce and marketing automation tools.

•    Design and optimize chat playbooks, AI routing, and dynamic personalization strategies.
Collaboration with External SEM Agency

•    Serve as the primary lead with NetDocuments' external SEM agency.

•    Manage paid search and display strategies to align with performance and demand goals.

•    Oversee budgets, KPIs, and performance optimization across Google Ads, Microsoft Ads, and LinkedIn.
Content Roadmap & Governance

•    Develop a website content roadmap aligned with messaging pillars, launches, and campaigns.

•    Establish governance for content audits, SEO updates, and performance reviews.

•    Partner cross-functionally to ensure consistent, on-brand storytelling.
 Conversion Rate Optimization (CRO)

•    Lead continuous experimentation using A/B and multivariate testing.

•    Optimize conversion paths for lead quality and engagement.

•    Use behavioral data to reduce friction across user journeys.
Analytics, Insights & Reporting

•    Build dashboards to track KPIs across SEO, SEM, AI, and conversion.

•    Analyze GA4, Qualified, Marketo, and Salesforce data to inform decisions.

•    Report trends and optimization recommendations to senior leadership.

What You'll Need to be Successful

•    Bachelor's degree in Marketing, Communications, Business, or related field.

•    5+ years managing large-scale B2B websites (SaaS/Tech preferred).

•    Proven success in SEO, SEM, and CRO driving measurable pipeline growth.

•    Experience with Qualified (or similar AI conversational tools).

•    Strong WordPress, Salesforce, and Marketo expertise.

•    Understanding of enterprise buyer journeys in legal/compliance sectors.

•    Proficiency in GA4, Google Tag Manager, Hotjar, PowerBI.

•    Excellent communication and project management skills.

What You'll Love About NetDocuments

•    90% healthcare premiums covered by the company

•    HSA company contribution

• k) match at 4% with immediate vesting

•    Flexible PTO (typically 3–4 weeks annually)

•    10 paid holidays

•    Monthly wellness contributions

•    LinkedIn Learning access with dedicated monthly exploration time

Compensation Transparency
The compensation range for this position is $110, $120, to be finalized).

This includes base salary and variable components, if applicable. Individual compensation is determined based on factors such as experience, skills, qualifications, and location.

Equal Opportunity 

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment. 

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