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Business Consultant

2 weeks ago

Charlotte, North Carolina, United States Mindlance Full time $80,000 - $120,000 per year

Role: Business Consultant (Adobe Target & Personalization Specialist)

Location: Charlotte, NC (Hybrid – 3 days each week onsite/2 days remote)

Contract 12 to 24 months on W2 (No C2C/1099)

Objectives of this Role

  • Support product owners and delivery teams by providing data-driven insights and executing personalization strategies using Adobe Target.
  • Collaborate with internal and external contacts to analyze needs and align personalization and testing initiatives to strategic goals.
  • Work closely with product managers and business teams to create and maintain a well-defined Adobe Target activity backlog, ensuring prioritization based on business value and ROI.
  • Remain up to date on trends and best practices for personalization, A/B testing, and agile project management.
  • Champion Adobe Target capabilities and ensure alignment with digital product strategy and experience delivery goals.
  • Serve as a champion for quality assurance and testing excellence across personalization and optimization cycles.

Responsibilities

  • Plan and prioritize Adobe Target activities and personalization backlog.
  • Translate business objectives into clear test hypotheses and personalization specifications, ensuring they are measurable and actionable.
  • Assess value, develop cases, and prioritize personalization stories, experiments, and themes to ensure work aligns with product strategy.
  • Mitigate roadblocks to achieving sprint/release goals.
  • Support release planning for personalization and testing initiatives, ensuring timely delivery of new experiences.
  • Serve as Adobe Target ambassador internally and externally, sharing knowledge and answering questions.
  • Collaborate with engineering and content teams to implement Adobe Target activities, including audience setup, targeting rules, and recommendations.
  • Ensure Adobe Target enhancements and experiments are scoped, prioritized, and delivered in alignment with business needs.
  • Coordinate testing efforts across teams, ensuring test plans, scripts, and environments are in place and aligned with release goals.
  • Promote a culture of testing excellence, including functional, accessibility, and regression testing, and ensure defects are tracked and resolved efficiently.
  • Analyze test results and provide actionable insights to inform future personalization strategies and product decisions.

Required Skills and Qualifications

  • Five or more years of experience in product development or digital optimization.
  • In-depth knowledge of agile methodology for project management.
  • Understanding of business value related to features and functions.
  • Outstanding communication, presentation, and leadership skills.
  • Sharp analytical and problem-solving skills.
  • Ability to effectively manage conflicting needs of stakeholders.
  • Hands-on experience with Adobe Target, including familiarity with Activities, Audiences, and Recommendations.
  • Experience coordinating testing efforts and driving quality assurance practices across cross-functional teams.
  • Proficiency in interpreting test data and using analytics tools to measure personalization impact.

EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment based on – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."