Associate Director, Planning

Company Description
Meet Infinite Roar
Infinite Roar was born from a simple belief: ambitious brands should not have to settle. We've eliminated the false choice between scale and service by uniquely combining the personalized attention of a boutique agency with the comprehensive resources of a holding company. We are the fastest growing agency within Publicis Media, built on hand raisers and difference makers, who approach every client partnership with an unwavering commitment to driving immediate impact.

At Infinite Roar, there are no compromises - just the perfect fusion of intimate service and infinite possibilities for growth. Agile as a lion, powerful as the pride.

Come Roar With Us
To staff accounts with the attention and talent our clients deserve, Infinite Roar leaders assemble a "dream team" - people with relevant experience making every dollar work like three; who know our clients' categories; who are thrilled to provide high-touch service at every turn; and who understand how to unlock the vast resources of our global network in service of our clients' goals. People who have raised their hands to help ambitious brands grow. People like you

We celebrate diversity, recognizing that our strength often arises from our differences. We strive to foster an environment and build a culture where every member of our team feels: Seen, Heard, Valued, and Appreciated. We aim to help every employee meet their career goals while helping our clients achieve their business goals.

As Publicis Media's most exciting new agency solution, Infinite Roar offers our employees the opportunity to have an immediate role in influencing our processes and approaches, shaping our solutions, and building the industry's first solution built for high-growth, disruptive brands. Come roar with us

Overview
Overview:
The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client's activities.

The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

Role Objectives

• Strategize with internal directors, partner agencies and client to develop innovative, well-targeted marketing solutions
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on teamwork, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Serve as escalation point for teams to help troubleshoot issues
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Oversee budget management and flowchart development and QA
• Responsible for management and development of Associates and Senior Associates

Minimum Qualifications

• Bachelor's degree or higher in marketing, advertising, business, marketing, or equivalent
• 5+ years of experience in media planning/strategy experience across media channels
• Previous team management experience
• Strong digital media experience and local media planning/buying preferred
• Experience in insurance, financial services, home or auto categories a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
• Proven experience in successfully managing multiple work streams at one time
• Strong organizational, communication, and time-management skills
• Excellent presentation skills to effectively lead meetings in-person with key clients
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95, $137,865.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2025.