PPC Manager

Job Description: PPC Manager – E-Commerce Channels

Location: Remote (Preferred: Simi Valley, CA Office; West Coast Time Zone)

Reports To: Owner / Director of E-Commerce

Department: Internet Sales & Marketing

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About Alpine Corporation

Alpine Corporation is a leading designer, importer, and distributor of innovative garden décor, fountains, outdoor lighting, seasonal décor, and home & garden solutions. With over 1,200 active SKUs across Amazon, , , Wayfair, Overstock, and other online channels, Alpine is focused on driving profitable growth through data-driven performance marketing.

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Position Summary

We are seeking a highly experienced and results-driven PPC Manager to take full ownership of Alpine's paid advertising strategy across leading e-commerce platforms. This is a hands-on role — the PPC Manager will directly manage campaigns, analyze profitability by SKU, and ensure ad investments deliver measurable returns.

This is a critical position in Alpine's e-commerce strategy: the right candidate must bring deep expertise across major platforms, the ability to collaborate with finance on profitability analysis, and the drive to scale campaigns efficiently. Over time, this role may expand into building and leading a dedicated PPC/Performance Marketing team.

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Key Responsibilities

• Develop, execute, and optimize PPC strategies across Amazon, , , , and

• Manage advertising budgets with a focus on profitability by item, not just top-line sales.

• Partner with Finance to analyze SKU-level profitability and adjust campaigns accordingly.

• Monitor and adjust bids, budgets, and targeting to improve ROI and reduce wasted spend.

• Create daily, weekly, and monthly reporting on ad performance, spend, and profitability.

• Conduct keyword research, competitive analysis, and category performance reviews.

• Identify underperforming items and make recommendations to improve or cut spend.

• Collaborate with Sales, Inventory, and Marketing teams to align ad strategy with overall business priorities.

• Stay current on retail media best practices and platform updates to keep Alpine ahead of the curve.

• Support long-term vision to scale Alpine's digital advertising, potentially building a small team in the future.

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Qualifications

• 5–7+ years of direct experience managing PPC campaigns on Amazon and major platforms (Home Depot, Lowe's, Wayfair, Overstock).

• Proven success managing large SKU catalogs (1,000+ items) and high-budget accounts.

• Strong understanding of retail media, marketplace algorithms, and profitability management.

• Advanced analytical and Excel skills (Pivot Tables, VLOOKUP, profitability models).

• Experience working closely with Finance teams to ensure ad spend aligns with net margin goals.

• Strong communication skills — able to explain performance clearly to executives.

• Highly organized, proactive, and detail-oriented.

• Able to work independently in a high-pressure, results-driven environment.

• Based on West Coast time zone strongly preferred; Simi Valley, CA office presence ideal.

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Key Attributes

• Profitability-minded: focuses on net returns, not just impressions or top-line sales.

• Hands-on operator: executes campaigns directly and thrives in the details.

• Big-picture thinker: can develop long-term strategy while delivering immediate wins.

• Scalable leader: capable of growing into building and managing a PPC team.

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Compensation

• Competitive base salary + performance incentives

• Benefits package (Health, Dental, Vision, 401K)

• Potential for long-term career growth into a team leadership role

Job Type: Full-time

Pay: $72, $85,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Work Location: Remote