Marketing Content Manager

At Construction Resources and its affiliated companies, we are more than a distributor—we are a trusted partner to designers, builders, remodelers, and homeowners. For over 50 years, we've delivered integrated solutions that help turn ideas into reality across residential, multi-family, and commercial projects.

Our success is built on collaboration, craftsmanship, and a commitment to excellence. Whether you contribute on the design floor, in operations, or in the field, you'll be part of a dedicated team that values people, quality, and continuous growth.

Our affiliated brands include Cancos, UMI/Opustone, and Bell Cabinetry.

POSITION OVERVIEW

The Marketing Content Manager plays a pivotal, hands-on role in developing and executing content strategies that bring Construction Resources' brand story to life across every channel. This role drives awareness, engagement, and lead generation by producing high-quality, consistent content that connects our products, showrooms, and people to our audiences. Working closely with the Marketing VP and broader marketing team, this position ensures every campaign, post, and publication is on brand, on time, and impactful.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with overall marketing and business goals.
• Manage content planning, creation, and publishing across website, social media, email, video, blog, and paid media.
• Partner with the creative, digital, and event teams to produce compelling, story-driven content that highlights CR's showrooms, product categories, and customer experience.
• Maintain brand consistency in tone, visuals, and messaging across all platforms.
• Lead the editorial and campaign calendars, ensuring all deliverables meet deadlines and quality standards.
• Oversee and grow CR's social media presence across key platforms (Instagram, LinkedIn, Facebook, etc.).
• Collaborate with team members and external partners to capture, organize, and repurpose content from photo/video shoots, events, and showroom activities.
• Manage posting schedules, engagement, and analytics to optimize performance and audience growth.
• Work with the Digital Director and RevOps Director to plan, execute, and measure email and digital campaigns that drive lead generation and conversion.
• Collaborate across marketing functions including creative, digital, strategy, and events team to ensure campaigns are cohesive, visually engaging, and data driven.
• Partner with showroom and sales teams to collect stories, testimonials, and content that reflect the CR brand experience.
• Coordinate with PR and strategy partners to extend content into earned media, newsletters, and digital outreach.
• Attend and support company events, including some travel to CR Design Centers and partner locations as required.
• Track and analyze content and campaign performance using Google Analytics, HubSpot, and social insights.
• Apply SEO best practices and continuously optimize content based on engagement data and business priorities.
• Conduct content audits to identify opportunities to refresh or repurpose high-performing assets.
• Manage and guide freelancers or contractors as needed to deliver on brand and timeline.
• Foster a collaborative, hands-on environment across all marketing disciplines.
• Report regularly on progress, performance, and key initiatives.
• Perform other duties as assigned.

Experience & Skills

• Bachelor's degree in marketing, Communications, Journalism, or related field.
• 4+ years of experience in content marketing, digital, or social media roles.
• Strong writing, editing, and storytelling skills with proven results in brand-building content.
• Experience managing multi-channel content calendars and campaigns.
• Experience managing social media accounts, analytics, and community engagement.
• Proficiency with CMS, SEO, analytics, and CRM/marketing automation tools (HubSpot preferred).
• Excellent collaboration and project management skills in a fast-paced, team-oriented environment.

Competencies

• Hands-on execution and follow-through.
• Strategic thinking balanced with creativity and practicality.
• Collaboration and relationship-building across teams.
• Analytical mindset with data-informed decision-making.
• Adaptability and continuous learning.
• Leadership and accountability for results.
• Customer-centric and brand-focused storytelling.

BENEFITS

Medical

Dental

Vision

Employer Paid Basic Employee Life and AD&D Insurance

Employer Paid Long Term Disability

Flexible Spending Accounts

Voluntary Short-Term Disability

Voluntary Life and AD&D Insurance

Voluntary Accident Insurance

Voluntary Critical Illness Insurance

EEO

At Construction Resources, our people are the driving force behind everything we do. Construction Resources is an equal opportunity employer that aspires to be the best in the business by building an associate experience that celebrates growth, development, and purpose.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to speak or hear. The employee is frequently required to sit for extended periods of time, stand, walk, climb stairs, use hands to finger, handle or feel, and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position that requires overtime as business needs dictate.

OTHER DUTIES

Please note: this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

PRIVACY NOTICE

We value your privacy and want to ensure transparency regarding the collection and processing of your personal data. As part of our recruitment process, we require your explicit consent to collect, store, and process your personal information, including but not limited to your resume, contact details, professional experience, and other relevant data.

This data will be used solely for recruitment and hiring purposes in accordance with our privacy policy and applicable data protection regulations. Your information will be stored securely and will not be shared with third parties without your consent.

By submitting your application, you agree to the collection and processing of your personal data for the purposes stated above. You may withdraw your consent at any time by contacting us