Senior Manager, Social Channel

Senior Manager, Social Channel & Creator Marketing – Meta & Pinterest MSDS/Henkel

Location:
Culver City, CA

Reports to:
Director, Social Digital Content & Creator Strategy – MSDS

Scope:
Cross-Brand (SexyHair, DevaCurl, STMNT & MyDentity)

Summary

The Senior Manager, Social Channel & Creator Marketing – Meta & Pinterest MSDS leads MSDS's strategy for community engagement, inspiration, and conversion across Meta (Instagram & Facebook) and Pinterest.

This role builds and sustains the social heartbeat of our brands — nurturing communities, deepening advocacy, and driving discovery-to-purchase journeys through channel-specific storytelling. Acting as both strategist and creative producer, this leader connects brand purpose to platform culture through inspiring content, authentic creator collaborations, and visually distinctive storytelling.

The role partners closely with the Director, Social Digital Content & Creator Strategy, Brand Directors, Creative, and Digital Commerce teams to ensure that each MSDS brand's social presence fuels awareness, loyalty, and measurable business growth.

Key Responsibilities

Meta & Pinterest Channel Strategy

• Develop and lead the Meta & Pinterest strategies across all four MSDS brands, defining each channel's role in brand storytelling and conversion.
• Craft community-driven content strategies that bring brand purpose to life through conversation, education, and visual inspiration.
• Define and evolve best practices for feed, Reels, Stories, and Pins — optimizing each format for engagement and reach.
• Integrate content and commerce by linking brand storytelling to path-to-purchase (e.g., tagged shopping, link-in-bio, Pinterest Shop).

Creator & Influencer Partnerships

• Build and manage relationships with creators who thrive on Meta and Pinterest — from professional stylists to lifestyle micro-influencers.
• Oversee content co-creation, briefing, and storytelling alignment with each brand's aesthetic and voice.
• Collaborate with Paid Media and Digital Commerce teams to amplify creator content for engagement and conversion.
• Drive "micro & nano creator waves" that scale advocacy and extend content reach cost-effectively.

Community Building & Advocacy

• Own community engagement strategies across Instagram and Facebook — ensuring responsive, authentic interaction with followers.
• Develop content frameworks that activate stylist and consumer communities around education, self-expression, and transformation.
• Partner with Brand Education teams to spotlight stylist content and amplify professional expertise.
• Foster a strong connection between MSDS brand channels and salon communities nationwide.

Content Planning & Production

• Oversee content calendars for Meta & Pinterest, ensuring alignment with campaigns, launches, and brand narratives.
• Partner with Creative Design to ensure all assets are visually elevated and platform-optimized.
• Ensure continuous testing and learning across content types — balancing performance data with creative intuition.
• Collaborate with Brand Directors to ensure key campaigns have 360° social integration across entertainment (TikTok), community (Meta), and education (YouTube).

Performance & Analytics

• Track KPIs such as reach, engagement, saves, shares, follower growth, referral traffic, and conversion.
• Partner with Business Intelligence to connect channel data with campaign and sales performance.
• Provide actionable insights to the Director and Brand teams to optimize content and creator investments.
• Conduct quarterly platform reviews highlighting learnings, innovations, and cultural shifts.

Team Leadership & Collaboration

• Lead and mentor Social Content Managers across brands (Meta SexyHair, Meta DevaCurl, etc.), fostering creativity, speed, and accountability.
• Collaborate with fellow Senior Managers for TikTok and YouTube to ensure cross-platform cohesion.
• Cultivate strong alignment with Brand, Creative, and Digital Commerce teams to ensure seamless storytelling and execution.

Core Responsibilities Across All Roles

In addition to the key responsibilities outlined, every team member contributes to special projects that advance the strategic priorities of the MSDS Marketing Organization.

• These projects can extend cross-brand or cross-functional, offering opportunities to collaborate across our portfolio and shape initiatives critical to our transformation.
• Team members are also encouraged to take part in Under 1 Roof projects in Culver City, engaging in shared innovation and culture-building that bring our Future-Ready vision to life.

MSDS team members is further supporting to:

• Deliver excellence in execution and project management, ensuring clarity, accountability, and high standards in all marketing initiatives.
• Support P&L management by strategically managing the marketing budget assigned to the role, driving efficiency and maximizing return on investment.
• Show up as a strong leader, pro-actively seek upskilling opportunities & embody our four Henkel Leadership Commitments: Collaborating as strong teams, Owning our results, Developing people with passion, & Acting as entrepreneurs

Key Interfaces

Internal:
Director, Social Digital Content & Creator Strategy; Brand Directors; Creative Design & Strategy; Paid Media; Digital Commerce; Education; Business Intelligence; CRM & eComm teams

External:
Meta & Pinterest platform partners, creator agencies, content studios, influencer management vendors

Requirements

• 8–10 years of experience in social media marketing, content strategy, or creator management — ideally across beauty, fashion, or lifestyle.
• Proven expertise in Meta and Pinterest ecosystems, including algorithmic understanding, ad/organic synergy, and shopping integration.
• Demonstrated ability to develop and execute cross-platform content and community strategies.
• Strong creative eye with the ability to translate data into storytelling opportunities.
• Experience managing creators, content teams, and budgets.
• Collaborative, entrepreneurial mindset with passion for social innovation and consumer connection.

What Success Looks Like

• Growth in community engagement and follower base across all brand channels.
• Increased contribution of Meta & Pinterest to digital commerce KPIs.
• Seamless integration of brand, creator, and campaign storytelling.
• Best-in-class collaboration across Brand, Creative, and Digital Commerce teams.
• Recognition of MSDS as a social and creator-driven portfolio shaping professional beauty culture.

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is
$80, $100,000.00
. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.