Sr. Consumer Insights Marketing Manager
5 days ago
Job Title:
Sr. Consumer Insights Marketing Manager
Location:
Remote (Anywhere in the U.S.)
Duration:
6 Months (with potential extension)
Client:
Fortune 50 Company
Pay Range: $70 to $85/hr
Key job responsibilities
In this role, you will be responsible for the following:
• Lead design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
• Design interview guides/surveys, run interviews as necessary, analyze data and synthesize the findings.
• Apply sound research and business acumen to help the business not just solve complex questions but help it look around corners.
• Design scalable and nimble mechanisms that help scale research solutions, tools and processes.
• Build and manage relationships with internal stakeholders and external market research agency partners.
Basic qualifications
• 10+ years of professional non-internship marketing research experience
• Experience in ad research covering multiple countries.
• Experience in analytical software (e.g., Q, R, SPSS, SAS, STATA, Excel Pivot Tables).
• Bachelor's degree or advanced degree in business, marketing, statistics or related field.
Preferred qualifications
• Expertise in executing quantitative research methods (e.g. factor analysis, regression analysis, etc) & mixed method studies (e.g. segmentation).
• Master's degree or higher in business, marketing, statistics or related field.
• Exceptional written and oral communication abilities.
• Familiarity with business intelligence tools, and data modeling.
• Experience living and working in a foreign culture.
• Experience authoring research reports.
• Comfort with ambiguity.
• Ability to work on a diverse team or with a diverse range of coworkers.
Benefits Info
Pride Global offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
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