Sr. Customer Growth Marketing Manager

2 days ago

Remote, Oregon, United States Abnormal Full time $100,000 - $120,000 per year
About the Role

We are seeking an innovative and strategic Sr. Customer Growth Marketing Manager to drive measurable expansion and engagement within our existing customer base. This role owns pipeline and revenue impact for customer expansion, developing creative, data-driven programs that fuel upsell and cross-sell.

The ideal candidate is a forward-thinking marketer who experiments with new tactics and technologies, including AI-driven insights and personalization, to uncover smarter, more effective ways to reach and inspire customers. You'll collaborate across Campaigns, Sales, Customer Success, Product Marketing, Revenue Operations, and Customer Advocacy to deliver impactful, customer-centric campaigns that drive growth and loyalty. 

What you will do 

Pipeline Growth & Campaign Strategy

  • Own pipeline and revenue goals for customer expansion; define KPIs and reporting processes to measure success.
  • Partner with Sales and Customer Success to identify high-potential segments for upsell and cross-sell.
  • Build and execute integrated campaigns across the marketing toolkit.
  • Develop and maintain a quarterly campaign calendar aligned with product launches, business priorities, and sales goals.
  • Leverage AI, automation, and data insights to personalize outreach, identify new growth opportunities, and optimize engagement.
  • Monitor performance and continuously optimize programs using conversion metrics, A/B testing, and analytics.

Messaging, Content, & Advocacy

  • Collaborate with Campaigns, Product Marketing, and Content teams to develop messaging frameworks and creative assets that resonate with existing customers.
  • Translate complex product capabilities into customer-centric value propositions that drive expansion.
  • Partner closely with the Sr. Customer Advocacy Manager, Customer Evidence to identify customer advocates, support the creation of advocacy assets (case studies, quotes, testimonials), and amplify customer stories across campaigns.
  • Support Sales and Customer Success with targeted enablement materials and campaign-specific playbooks.

Cross-Functional Collaboration & Optimization

  • Build centralized customer growth programs that can be deployed and localized through Field Channel Marketers (FCMs) to drive consistent, scalable impact.
  • Partner closely with Customer Success to identify expansion opportunities, align on customer goals, and co-develop campaigns that strengthen retention.
  • Collaborate across Campaigns, Lifecycle Marketing, and Product Marketing to ensure unified messaging and timing across the customer journey.
  • Work with Revenue Operations to ensure accurate attribution and reporting, and continuously pilot new technologies and approaches to improve customer engagement and campaign efficiency.
Must Haves 
  • 5–7 years of B2B marketing experience, with a strong focus on customer marketing, expansion, or demand generation.
  • Proven track record of delivering measurable pipeline and revenue impact through integrated campaigns.
  • Strong understanding of campaign planning, segmentation, and personalization strategies for existing customers.
  • Excellent communication and collaboration skills with the ability to influence cross-functional stakeholders.
  • Proficiency with marketing automation (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Tableau, Looker).
Nice to Have 
  • Experience working in high-growth SaaS or cybersecurity companies is a plus

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