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VP of Business Development and Marketing
2 weeks ago
About CWGConnections Wellness Group is committed to providing dynamic, holistically enriching mental health services. Our team of psychiatrists, counselors, and therapists are trained to foster lasting solutions for their patients through a variety of proven approaches, including individual and group therapy, full-service psychiatric care, and, where warranted, partial hospitalization programs. We are proud to offer premier telehealth and teletherapy services as an option for most of our programs. Quality of life is possible. Our team provides life-enriching care that connects clients back to what matters most while establishing a clear path to long-term wellness.Must live in DFW area and be open to travel around 75% of the time.About CWGAt Connections Wellness Group, our mission is to provide you with meaningful, life-improving mental health support to promote positive change for your overall wellness. We provide comprehensive mental health services and accelerated group therapy, including Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP), designed to offer structured support and guidance during critical times. Our purpose is to create a safe and nurturing environment where individuals can develop coping mechanisms, build resilience, and rediscover their inner strength, ultimately leading to a more fulfilling and balanced life. We believe everyone deserves access to quality mental healthcare, and we're dedicated to being a trusted partner on your journey.Position SummaryWe are seeking an experienced, results-driven VP of Business Development & Marketing to set and execute the organization's growth strategy. Reporting to the CEO, this leader will own the full growth engine—referral development, partnerships, community engagement, brand and demand generation, and patient acquisition/retention—across our multi-site healthcare footprint. The ideal candidate blends executive-level business development expertise with modern healthcare marketing, brings a deep passion for community impact, be hands on, and has a proven record of driving sustained revenue growth.Primary ResponsibilitiesLeadershipBuild, lead, and scale a high-performing Growth organization (field business development, referral/partnerships, community outreach, digital marketing, brand/communications).Develop org design, hiring plans, coaching, and succession planning; set clear OKRs and performance standards.Manage all business development and marketing employees.Growth StrategyDefine and execute the multi-year growth strategy for existing sites and new market expansion, including service-line growth, referral mix optimization, and market prioritization.Own the enterprise go-to-market plan (positioning, messaging, routes to market, outreach models).Pipeline & PartnershipsEstablish, deepen, and scale referral sources and strategic partnerships with healthcare providers, health systems, payors, employers, schools, community organizations, and government entities—initially focused on DFW.Lead partnership negotiations and renewals in coordination with executive leadership and legal/compliance.Brand, Demand & DigitalOwn the brand strategy and integrated marketing plan across digital (SEO/SEM/PPC, social, content, email), website, and traditional channels to drive patient volume and retention.Oversee website strategy, design, and performance; supervise digital marketing and external agencies/vendors; ensure best-in-class patient experience and conversion across the funnel.Community Engagement & EventsSet strategy and standards for community engagement, sponsorships, health fairs, outreach programs, and thought-leadership events to elevate awareness and drive referrals.Data, Analytics & ForecastingEstablish dashboards and rhythms for pipeline, conversion, referral trends, patient acquisition cost (CAC), ROMI, and market insights.Drive a test-and-learn culture (A/B testing, audience segmentation) and rigorous CRM hygiene, forecasting, and attribution.Cross-Functional AlignmentPartner closely with clinical operations, revenue cycle, finance, and HR to ensure growth plans are executable and aligned with access, capacity, and quality.Support new site launches (market assessment, referral mapping, pre-open marketing, ramp plans).Budget & Vendor ManagementOwn the Business Development & Marketing budget; allocate resources to maximize ROI and growth.Select and manage agencies and technology partners (CRM, marketing automation, analytics, reputation management).Executive/Board Reporting & ComplianceProvide regular growth updates and strategic recommendations to the executive team and Board.Ensure all outreach and marketing practices comply with applicable healthcare regulations and organizational policies.QualificationsBachelor's degree in Business Administration, Marketing, Healthcare Administration, or related field; MBA/MPH preferred.10+ years of progressive experience in business development, marketing, or sales within healthcare (multi-site or service-line growth preferred), including strong focus on referral source development. Experience in Behavioral Health preferred.5+ years leading business development teams and leaders with a track record of hiring, mentoring, and scaling high-performing organizations.Must have experience leading digital and print marketing initiatives.Demonstrated success creating and executing market expansion, partnership, and go-to-market strategies with measurable revenue impact.Deep knowledge of digital growth levers (SEO, PPC/SEM, social, content, email), funnel optimization, and web conversion. Proficiency with CRM and analytics/BI tools (e.g., Salesforce/HubSpot; Excel, PowerBI); strong command of data-driven decision-making.Exceptional executive presence, communication, negotiation, and stakeholder management skills.Ability to work cross-functionally and build trusted relationships with providers, communities, and partners.Must reside within the DFW area and be open to traveling up to ~75–80%.BenefitsCompetitive payMedical, Dental, and Vision Insurance401(k) matchingVoluntary/supplemental insurance optionsEmployee assistance programHealth savings accountPaid time offBonus compensationScheduleDuring the day, Monday to FridayOccasional evenings/weekends for community events or partner engagementsSupervisory ResponsibilityThis position supervises all business development and marketing team members.Physical DemandsThis position may require occasional lifting, carrying, walking, climbing, kneeling, bending/stooping, twisting, pulling/pushing, reaching above the shoulder, and sitting for longer periods of time. Employees in this position must be physically able to efficiently perform the essential functions of the position.Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.DisclaimerApplicants who have been patients of any program or provider at the facility are eligible for employment under the conditions outlined below: For private practice therapy and medication management, the applicant must have discontinued and/or transferred their treatment to a provider or providers outside of the facility. For PHP/IOP services, the applicant must have been discharged from the program at least 2 years prior to applying for employment.This is a drug-free workplace. All candidates must be able to pass a pre-employment drug screen and be willing to submit to a national background check. If interested in this position, please apply with a complete resume and work history.Connections Wellness Group is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.
