Digital Specialist

Job Title: Digital Content Lead

Local candidates with 200 miles in Boston area

The department serves as a Center of Excellence for web content and digital accessibility. Department staff manage content for consistency and accessibility, providing editorial guidance, resources, and training support to our customers.

Staff provide recommendations based on best practices for content presentation and final review of content before posting. Staff expertise includes graphic design, UI/UX, writing and editing for the web, and accessibility best practices.

The department works closely with Commonwealth staff to ensure that we meet requirements and follow guidance, and with staff to help deliver effective information and online services for our employees and constituents.

The Digital Services Content Lead will be the point of contact for requests and questions related to public-facing content on the web site and employee content on the intranet.
This is not a developer position.

The position requires proven communication, analytical, and problem-solving skills to identify, communicate, and resolve issues effectively. The position involves collaboration with internal and external business stakeholders to improve processes and provide resources. Some supervision of other contractors on the team will be involved.

This position works directly with the Digital Services Manager to strategize digital initiatives that ensure content consistency and accessibility compliance.

Responsibilities

Assist with writing and editing internal and external communications and documents. Work with departments and Digital Services team to ensure the consistency of messages and strategies across , the Executive Office of Technology Services and Security (EOTSS), and the Governor's Office.

Track the performance of digital content and work with stakeholders to ensure continuous improvement. Ensure that the web sites follow best practices for web communications and design.

Ensure that Web site issues, including broken links, spelling errors, and formatting inconsistencies are found and fixed in a timely manner.

Evaluate and recommend Digital authoring, development, and publishing tools for the users.

Ensure all content meets the Commonwealth Digital Accessibility requirements, including checking all PDFs prior to posting and the use of Plain Language in communications.

Track usage and feedback (Likes/Analytics/Emails) for MyTransNET, the employee intranet. Meet with the team monthly to review the site, oversee the Governance Plan and Chair the Steering Committee, ensure the Knowledge Base and Style Guide are up to date.

Ensure content posted on the public site meets Commonwealth requirements by following the Knowledge Base guidance, managing Author/Editor roles including training, partnering with Mass Digital to stay informed of planned updates and impact on DOT content, and holding monthly Content Reviews with team to track and improve performance.

Oversee the department's social media responsibilities including the posting of videos and creation of newsletters.

Experience and Qualifications

Excellent interpersonal, written, and oral communication skills, strong writing and editing skills. Proficiency in writing and editing for digital communications.

Experience implementing accessibility best practices for digital environments and working with the Web Content Accessibility Guidelines (WCAG) accessibility standards.

Understanding of user experience and usability best practices (UI/UX) and the ability to evaluate content from the perspective of the end user.

Working knowledge of Web authoring, development, and publishing tools, including Web site usability and accessibility, Information Architecture, and Content Management Systems.

Experience gathering, analyzing, and meeting business requirements. Demonstrated analytical and problem-solving abilities.

Ability to effectively prioritize and execute tasks in a high-pressure environment.

Experience working in a team-oriented, collaborative environment.

Leadership experience, including proven ability to manage teams.

Strong customer service orientation and understanding of communications, marketing, and customer service principles.

Understanding of basic project management principles.

Education

Bachelor's degree in English, Journalism, Communications, or a related field from an accredited college or university.

A minimum of five (5) years' experience in the design, implementation, and support of Web site content and services.