User Experience

4 days ago

Boston, Massachusetts, United States Compunnel Inc. Full time $80,000 - $120,000 per year

Candidate Value Proposition

  • Join Manulife/John Hancock's Digital Experience Strategy & Publishing team as a Digital Content Experience Manager and play a pivotal role in a large-scale digital transformation. You'll help consolidate 13 websites into a unified, optimized experience—driving content strategy, audits, and migration planning across a complex digital ecosystem.
  • This is a high-impact opportunity to shape the future of our web presence, working closely with marketing and editorial partners to reimagine content, improve UX writing, and ensure content is forward-thinking and user-centered.

Digital Content Experience Manager

  • Manulife/John Hancock is seeking a detail-oriented, user-focused content strategist to join our Digital Experience Strategy & Publishing team. As a Digital Content Experience Manager, you'll partner with our marketing and editorial teams as part of an enterprise-wide website transformation initiative to facilitate content analysis & audits, content migration & authoring and design system evolution.

  • You'll help shape our digital ecosystem by optimizing content for a new web experience including new navigation, IA, and a new design system. You'll help navigate complex content ecosystems, plan effective migrations, and implement governance models that support long-term success.

  • The ideal candidate is a strategic thinker and collaborative problem-solver who thrives in a fast-paced environment. You bring a passion for plain language, a commitment to operational excellence, and a drive to help clients communicate with clarity and impact.

What You'll Do

  • Partner with our Marketing, Editorial and Product teams to understand the needs of our various personas within our digital ecosystem.
  • Complete site-wide content audits, understanding existing content sources and defining content gaps.
  • Assist with content mapping and information architecture recommendations.
  • Identify opportunities for better UX Writing to drive outcomes.
  • Leverage web analytics and other inputs to identify needed content improvements.
  • Plan and lead workshops to define and prioritize web content needs, partnering with publishing and design to inform development of new features and content architecture.
  • Build and maintain content migration plans.
  • Outline web pages, working closely with editorial and marketing to ensure content is optimized for web.
  • Determine and carry out research activities, including user and stakeholder interviews, content-focused usability testing, and competitive analyses.

Candidate Requirements/Must Have Skills:

  • At least 3-5 years of working experience, ideally in web content strategy or its related disciplines, like content design.
  • Familiarity with optimizing content for the web, information architecture, and interaction design.
  • Demonstrated strength in problem-solving and effective decision-making.
  • Ability to work both as part of a team and independently, managing complex and simultaneous projects.
  • Excellent oral and written communication skills to clearly convey information to upper management and clients.

Nice-To-Have Skills:

  • UX design experience
  • Familiarity with tools like Figma, Adobe Experience Manager, and Miro are a plus, though not required.

Education:

  • Bachelor's degree or equivalent professional experience.

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