Head of Marketing

About The Sam Villa Company

The Sam Villa Company is a digital‑first, product‑plus‑education brand serving consumers, professionals, and "prosumers." We build community around craft and elevate results with modern ergonomically minded tools. Our stance is simple: people first—and technology as a purposeful amplifier of human creativity.

The Opportunity

You'll lead brand and product marketing, oversee communications, and coordinate omnichannel GTM strategies across DTC, retail/distributors, marketplaces, social commerce, and education/events. You'll also develop a practical AI competence playbook that outlines clear workflows, helping teams think bigger and deliver smarter. Safety remains a top priority, and we operate with agility as AI technology continues to evolve. This is a high-visibility role with a clear path to senior leadership as we scale.

What You'll Do (Outcomes Over Activity)

Brand & Product Marketing

• Define the brand narrative, messaging system, and visual guardrails, ensuring they remain consistent across all touchpoints.
• Transform customer insights into positioning, pricing, and launch stories that span multiple channels.
• Create integrated campaigns that balance craftsmanship, speed, and business impact.

Human‑Led, AI‑Enabled Marketing Craft

• Build and socialize an AI‑competence playbook, including content ops, research/insights support, media optimization, and lifecycle personalization, with human oversight at every step.
• Develop practical tools such as copilots, prompt libraries, and automation where helpful, and coach teams to improve skills over time.
• Keep the technology stack modern and logical, including analytics, attribution, CRM/CDP, CMS/DAM/PIM, to support digital-first execution.

Communications & Reputation

• Lead PR/earned media, executive & educator thought leadership, awards, and speaking engagements.
• Maintain issues/crisis playbooks and spokesperson training; ensure message consistency and brand integrity.

Omnichannel GTM

• Orchestrate GTM calendars across DTC, social, retail/distributor, education, and events; provide channel-ready toolkits.
• Expand creator/affiliate and ambassador programs with defined tiers, incentives, and brand safety standards.
• Collaborate with Sales on promo structure and boost sell-in/sell-through rates.

Measurement & Operating System

• Define north-star metrics (growth, CAC: LTV, retention, share of search/SOV, brand health) and conduct disciplined experimentation.
• Build simple dashboards and reliable forecasts; keep budgets predictable and maintain clean data.
• Document our processes so that speed becomes a habit.

Safety, Governance & Agility

• Put safety first: human-in-the-loop reviews, privacy and brand-safety guardrails, and responsible AI and data use.
• Evolve with the tech: change logs, model updates, and ongoing training to keep teams confident and up-to-date.

What You Bring

• AI‑competent (advanced, growing skill): applied use of AI to accelerate content, insights, media, and CRM—always with human oversight and safety in mind.
• 7-10+ years in integrated marketing with 5+ years leading teams across brand, product marketing, comms, and digital. Experience in Professional Beauty is a must.
• Proven success launching products and running omnichannel programs that hit revenue and margin goals.
• Digital‑first operator fluent in modern martech (analytics/GA4, ad platforms, CRM/CDP, CMS/DAM) and pragmatic testing.
• Sharp creative judgment, excellent writing, and a "what if / why not" challenger mindset grounded in empathy and ethics.
• Nice‑to‑have: SQL/BI basics, prompt engineering/RAG familiarity, privacy & compliance awareness, Shopify or similar.

Who Thrives Here

• Curiosity‑driven leaders who care deeply about people, craft and Professional Beauty
• Builders who use technology to extend creativity—not replace it.
• Challenger marketers energized by "what if" and "why not."
• Category disrupters with a proven entrepreneurial mindset

Equal Opportunity

Allvus, LLC, d/b/a The Sam Villa Company, is an equal opportunity employer. We proudly celebrate diversity and are committed to an inclusive environment for all employees and partners.

Apply Directly Through Indeed

Job Type: Full-time

Pay: $120, $140,000.00 per year

Application Question(s):

• Do you have advanced skills working with LLMs such as Chat GPT, Microsoft Co-pilot, or Google Gemini?
• Do you have experience working within the professional beauty sector?

Work Location: Remote