Director GTM Strategy and Planning

Who we Are:

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag (rolling papers and wraps), Stoker's (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.

Let's Build Great Experiences Together

As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team

About the job

The Director, Go-To-Market (GTM) Strategy and Planning will lead the development and execution of comprehensive go-to-market strategies that drive brand growth and deliver revenue targets. This individual will be responsible for working cross-functionally to align GTM plans with business objectives, measuring sales execution against GTM goals, creating sales support tools. and optimizing overall market performance. You will collaborate with cross-functional teams including Sales, Marketing, and Finance to drive brand growth and deliver revenue targets. The ideal candidate has a proven track record in fast-moving consumer goods (FMCG) and a deep understanding of trade marketing and sales planning. Other duties as assigned by the supervisor.

Essential Functions

• Lead the creation of comprehensive GTM strategies for new product launches, promotional initiatives, and brand expansions, ensuring alignment with business goals.
• Design, implement, and optimize programs that maximize in-market performance and retailer engagement.
• Create and deliver sales tools, presentations, and training materials to support sales teams and increase product adoption across retail partners.
• Utilize data-driven insights to identify market opportunities, analyze competitor strategies, and monitor key performance indicators (KPIs).
• Establish and monitor KPIs to assess the success of GTM initiatives and adjust strategies based on results.
• Structure sales incentive programs for the field sales organization, track execution against targets, and manage incentive payout processes.
• Work closely with Sales, Marketing, Finance and Category Management teams to align strategies, ensure the execution of initiatives across all retail channels and deliver against revenue targets.
• Oversee the sales operations team, driving improvements and automation in sales support processes to keep pace with business expansion.
• Establish and monitor KPIs to assess the success of GTM initiatives and adjust strategies based on results.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• 8-10 years of experience in trade marketing, sales planning, or go-to-market strategy within the FMCG/CPG industry
• Strong understanding of retail dynamics, trade programs, field sales execution and category management
• Proven ability to develop and execute successful go-to-market strategies for new and existing products
• Strong leadership, communication, and project management skills
• Proficiency in data analysis, with a strong ability to leverage insights to drive decision-making
• Proven ability to build compelling PowerPoints and present GTM strategies to large audiences
• Experience working with cross-functional teams and influencing at all levels of an organization
• Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations.

Preferred Qualifications

• Master of Business Administration (MBA) or other advanced degree preferred.

Let's talk money and perks

Turning Point Brands offer a competitive salary and benefits.

• 12 Paid Holidays
• PTO (Paid Time Off)
• 401K with company match
• Medical, Dental, Vision Insurance
• Short Term Disability Insurance
• Basic Life Insurance
• Tuition Assistance
• DailyPay

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.

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