Data Analyst

3 days ago

Dallas, Texas, United States MARS Solutions Group Full time $80,000 - $120,000 per year

Job Title: Media Measurement Data Analyst (AI-Enhanced Marketing Analytics)

Location:
Hybrid – Dallas/Frisco, TX

Type:
Contract with potential for conversion

About the Role

Out client is seeking a
Media Measurement Data Analyst
to turn data into powerful storytelling that drives brand strategy and informs C-suite decisions.

This role sits at the intersection of
data analysis, marketing insight, and AI-assisted intelligence
— measuring the impact of media across social, TV, influencer, retail, and digital channels for some of America's most iconic brands.

You'll join a
fast-paced, high-visibility team
that delivers insights bi-weekly to senior leadership. Working within the business organization (not IT), you'll blend analytical precision with narrative clarity to define what success looks like across Client's media investments.

Key Responsibilities

  • Perform
    full-funnel media measurement
    across paid, owned, and earned channels (social, TV, influencer, retail media, etc.).
  • Conduct
    data harmonization, taxonomy standardization, and KPI alignment
    across enterprise media programs.
  • Write and optimize
    SQL queries
    to extract, transform, and aggregate large datasets from multiple media sources.
  • Use
    advanced Excel and statistical techniques
    to analyze performance data, identify trends, and quantify ROI or incremental lift.
  • Translate analytical results into
    strategic stories
    and executive-level recommendations for senior leadership.
  • Collaborate with media managers, agency partners, and buyers to interpret results and drive media optimization.
  • Contribute to the
    design and enhancement of Power BI dashboards
    for recurring and ad-hoc reporting.
  • Explore opportunities to
    integrate AI-powered analysis and automation
    (e.g., LLM-assisted reporting, anomaly detection, or predictive modeling) into reporting workflows.

Candidate Profile

  • Strong SQL expertise
    – able to query, join, and structure large datasets efficiently.
  • Advanced Excel
    skills, including pivot tables, modeling, and data visualization.
  • Statistical analysis
    experience – capable of identifying trends, variances, and causal insights.
  • Exceptional data interpretation and storytelling
    ability – translating analytics into clear business narratives.
  • Understanding of data infrastructure and data flow
    ; familiarity with media data ecosystems a plus.
  • Power BI experience
    is strongly preferred; may offset lighter soft skills.
  • Comfort in fast-paced environments
    with high visibility and tight turnaround times.

Preferred Skills

  • Familiarity with
    media measurement, MMM, attribution modeling
    , or marketing science.
  • Exposure to
    AI-driven analytics tools
    or
    generative AI for insights summarization
    .
  • Experience with
    agency collaboration
    or enterprise-level marketing analytics.

Why This Role

  • Direct
    C-suite visibility
    — your reports and insights shape brand investment decisions every two weeks.
  • Work on
    iconic brands
  • Hybrid flexibility (Dallas/Frisco HQ).
  • Opportunity to bridge
    data science and business storytelling
    in an organization that values innovation and intelligent automation.

Interview Process

  • Single interview
    focused on:
  • Data literacy and critical thinking
  • Problem-solving approach
  • Ability to dimensionalize data and communicate insights
  • Storytelling and past project examples

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