Marketing Campaign Specialist

Summary/Objectives

RJ Young is seeking a detail-oriented and strategic Marketing Campaign Specialist to lead the development and execution of integrated marketing campaigns that drive awareness, engagement, and growth. This role manages cross-channel campaign planning and serves as a central point of coordination between internal stakeholders and external agency partners for creative, paid media, and public relations initiatives.

The ideal candidate is a strong project manager, clear communicator, and collaborative team player who thrives at the intersection of strategy, content, and execution.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

1. Campaign Planning & Execution

• Build and execute integrated marketing campaigns across business lines and target segments
• Manage all campaign components including email, direct mail, landing pages, ABM, LinkedIn Ads, and paid media
• Serve as the primary liaison with agency partners
• Coordinate timelines, deliverables, and approvals across internal teams (content, sales, design, digital)
• Use Asana for project and task management, ensuring on-time delivery and visibility Monitor campaign performance and contribute to optimization recommendations

2.Public Relations & Media

• Collaborate with PR agency partners to develop and distribute press releases
• Maintain and update media lists and outreach plans
• Coordinate internal approvals, executive quotes, and launch communications 
• Identify and manage submissions for relevant industry and company awards

3. Location & Acquisition Launch Campaigns

• Lead communications planning and execution for new office locations and acquisitions
• Coordinate press releases, welcome kits, ribbon-cutting events, and Chamber of Commerce involvement
• Partner with agencies and internal teams to launch localized marketing campaigns
• Update location maps, websites, and internal platforms in support of go-to-market efforts
• Own internal and external stakeholder communications for major launches

4. Marketing Communications & Editorial Oversight

• Maintain the marketing editorial calendar and ensure alignment across content channels
• Collaborate with agency and internal partners to produce campaign messaging, scripts,    and supporting assets
• Ensure brand consistency across marketing materials, digital channels, and email communications

5. Partner & Vendor Coordination

• Stay informed on partner programs and vendor promotions to support co-marketing opportunities
• Represent marketing in regular check-ins with key partners and technology providers
• Coordinate agency and partner meetings and ensure integrated support across PR, content, design, and paid media

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. 

Position Type / Expected Hours of Work

This position is full time in our Nashville location.

Required Education and Experience

• Minimum 5–8 years of experience in marketing, with a focus on go to campaign planning and execution

• Strong project management and organizational skills; familiarity with Asana or similar tools

• Experience managing external marketing agencies and creative partners

• Experience running paid media campaigns and reporting

• Experience with ABM platforms and strategies

• Experience with go to market strategies and campaign metrics/reporting

• Excellent written and verbal communication skills

• Demonstrated ability to drive cross-functional alignment and meet deadlines

• Familiarity with integrated campaign channels, including email, social, paid  media, and direct mail

• Asana
• HubSpot
• Jasper, SEMrush, GA4
• LinkedIn Ads
• Paid Media
• ABM platforms
• Oktopost
• Additional AI tools

Preferred Education and Experience

• Experience in B2B or multi-location marketing environment

• Exposure to acquisition or location-based marketing programs

• Previous go to market or growth marketing role

• Knowledge of direct mail strategy and execution

• Experience in technology companies

AAP/EEO Statement

RJ Young provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Other Duties

Please note that the job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.