Director of Content

The Role

We're looking for a strategic, creative, and operationally driven leader to oversee our content function end-to-end. The Director of Content will lead a team responsible for social, video, editorial, web/app, matchday content, and integration with creative and marketing. This person must be as comfortable guiding big-picture vision as they are rolling up their sleeves to oversee execution, driving growth in audience engagement, content monetization, and brand equity.

They will act as a "mini-media company GM" inside Boston Legacy FC, owning channel strategy, content economics, brand voice, and cross-department alignment, to build deeper and more meaningful connections with fans, sponsors, and media partners.

Key Responsibilities

Strategy & Leadership

• Define and drive a content vision, strategy, and roadmap aligned with club goals (fan growth, brand, revenue, engagement).
• Establish KPIs and benchmarks across all content verticals (e.g. viewership, shares, retention, conversion) and ensure alignment with marketing, commercial, and brand objectives.
• Build and scale a content organization (hiring, structure, workflows) that can deliver high-frequency, high-quality content across multiple platforms.
• Coach, mentor, and develop content team members; build a high performance, collaborative culture.
• Partner with internal teams and external partners (league, media, platforms) to align and leverage campaigns, initiatives, and content opportunities. 
• Oversee team budgeting and resource allocation; identify opportunities for strategic partnerships or outsourcing to boost capacity and efficiency.

Channel & Platform Oversight

• Lead strategy and execution across owned and operated (O&O) platforms: website, app, digital newsletter, and any future direct-to-fan platforms.
• Oversee social media content across Instagram, TikTok, X (Twitter), YouTube, Facebook, LinkedIn ensuring platform-appropriate storytelling and growth.
• Lead video teams for both long-form and short-form content (in-studio, documentary, match highlight reels, behind-the-scenes, player features).
• Oversee live/streaming content (pre-match, in-match, post-match, press conferences, studio shows) and ensure high production quality.

Matchday & Game Presentation

• Coordinate with broadcast, stadium operations, creative, and production teams to deliver a seamless content experience before, during, and after matches.

Creative Integration & Brand Voice

• Work hand-in-hand with the Creative/Design team (internal or agency) to ensure visual consistency, motion graphics, photography, design, and video branding.
• Ensure all content from snackable social clips to longer narratives carries a consistent tone, voice, and brand identity that resonates with fans of Boston Legacy FC.
• Innovate new content formats, episodic series, fan-driven content, and cross-platform storytelling to keep the brand fresh and relevant.

Commercial & Partnerships

• Partner with commercial / sponsorship teams to identify content-driven revenue opportunities (branded content, sponsor integration, licensing).
• Serve as primary content liaison to league, media partners, advertisers, vendors, and external platforms.
• Negotiate and manage contracts with external vendors, agencies, production partners, and freelancers.

What We're Looking For

• Bachelor's degree in Communications, Journalism, Marketing, Media, or a related field (Master's or advanced degree a plus).
• 7+ years of progressive experience in content strategy, content production, or media operations, ideally in sports, entertainment, or digital-first media.
• Demonstrated experience building and scaling content teams with both strategic and executional capability.
• Strong track record across digital, social, video, editorial, and live content.
• Deep understanding of content metrics, analytics, growth KPIs, and audience behavior.
• Commercial mindset and experience monetizing content or integrating sponsors/brands.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• Willingness to work non-traditional hours (nights, weekends, holidays), especially on matchdays.
• Experience in soccer or understanding of the soccer/media landscape (NWSL, MLS, USL, international) preferred.
• Experience managing matchday content or game presentation teams preferred.

Why Join Us? You'll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.