Public Relations Account Executive

JOB TITLE: Public Relations Account Executive

JOB PURPOSE

• The
  PR and Social Media Account Executive
  serves as the day-to-day lead for the client's public relations and social media efforts. This role manages daily client communication and execution of strategic initiatives.
• This position plays a key role in implementing integrated PR and social strategies, analyzing performance data to inform decisions, and collaborating across internal teams and external partners to drive results.
• The ideal candidate is proactive, all-in attitude and detail-oriented. Someone who can manage multiple priorities, build strong client relationships, and thrive in a fast-paced, collaborative environment.

POSITION REQUIREMENTS

Education/Experience:

• Based in Nashville, TN (with local travel required)
• A degree in journalism, marketing, communications, public relations or a related field.
• 2–4 years of experience in public relations, social media, or marketing (agency experience preferred)

Skills/Knowledge/Ability:

• Strong collaboration and communication skills.
• Great at time management and multitasking.
• Comfortable leading client calls and presenting to groups.
• Excellent communication, interpersonal and presentation skills.Strategic thinker with creative problem-solving skills

Supervisory Responsibilities: No

Reporting Relationship: The public relations account executive reports to the public relations account director.

POSITION RESPONSIBILITIES

• Serve as the day-to-day contact for client accounts, ensuring smooth execution of PR, community engagement and social media initiatives.
• Day-to-day management of clients' social media channels.
• Reacts to social media trends in real time to build brand presence and drive consumer engagement.
• Demonstrates a strong ability to multitask and manage time effectively.
• Provides recommendations on social media strategy to engage target audiences and direct social media content development and execution.
• Builds and maintains lists for social media influencers across markets.
• Coordinates social media influencer partnerships on behalf of the client.
• Leverages existing media relationships and cultivates new contacts locally, nationally and within business and industry media.
• Builds and maintains media lists for clients across markets.
• Develops media materials, including key messages, news releases, media alerts and talking points..
• Monitor, analyze, and report on PR and social media performance metrics, providing insights and recommendations.
• Maintains a keen understanding of industry trends affecting clients and makes appropriate recommendations regarding communication strategies.
• Connects with influential media outlets and journalists to place stories about client news and other initiatives.
• Support community relations and charitable initiatives on behalf of the brand.
• Educates and supports client and internal teams regarding public relations strategy value and best practices.
• Works closely with key community partners and charitable organizations on behalf of the brand.
• Provides on-site support at client events and for media interviews.
• Travels (as necessary) on behalf of clients to events, meetings, conferences and presentations.
• Hustles. There is no busy season or light season. We are busy, and we move quickly. This job requires relentless hustle and a roll-up-your-sleeves-and-do-your-part mentality.

OTHER DUTIES

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Trozzolo is an ad agency and marketing communications and consultancy firm that takes pride in its talent, strategic thinking and award-winning creative. Headquartered in downtown Kansas City, Missouri, we value being together and collaborating in our open space built for forward thinking, creativity and a healthy dose of fun. Hybrid work works here, too. We value it all and embrace the notion that a good idea can come from anywhere. Working with the best is how we build our team. Our culture is rooted in relationships and teamwork. We're equal parts collaboration, fun, family and growth.

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