Lifecycle Communication Coordinator

3 days ago

Atlanta, Georgia, United States The Gathering Spot Full time $40,000 - $70,000 per year

The Gathering Spot is looking to hire a Lifecycle Communications Coordinator within the Marketing Department, reporting to the Head of Marketing, to be responsible for member communications throughout the full member journey — from onboarding to retention and re-engagement.

Job Responsibilities:
  • Develop and execute targeted lifecycle communications to members, including onboarding, engagement, renewal, and reactivation campaigns.

  • Draft and distribute communications regarding member events, club updates, and member benefits across multiple channels, including:

  • Email

  • Push Notifications
  • Text Messaging
  • Manage and segment member email lists to ensure relevant, personalized communication at each stage of the member experience.
  • Partner with Membership, Operations, and Marketing teams to ensure clear, consistent, and timely communication to members.
  • Collaborate with the Member Events team to monitor event attendance and engagement trends, optimizing communications accordingly.
  • Utilize data insights and engagement metrics to refine content, timing, and targeting for ongoing improvement.
  • Ideate and create local promotions and campaigns to attract new members and deepen engagement with existing members.
  • Support automation setup and testing for recurring member touchpoints (e.g., onboarding series, event reminders, renewal notices).
Job Requirements:
  • Strong written and verbal communication skills with the ability to adapt tone and messaging for different audiences.
  • Exceptional attention to detail and commitment to producing timely, error-free work.
  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
  • Familiarity with audience segmentation, A/B testing, and engagement analytics.
  • Design skills using tools such as Illustrator, Photoshop, or Canva are a plus.
  • Hands-on experience with web content management tools, such as WordPress.
  • Ability to work under pressure and manage multiple deadlines in a fast-paced environment.
  • Passion for continuous improvement and a data-informed approach to communication.
  • Undergraduate degree preferred but not required.
  • Flexibility, including availability for occasional weekend and evening work.

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