Senior Marketing Manager

3 days ago

Charlotte, North Carolina, United States Mindlance Full time $80,000 - $120,000 per year

Job Details:

Job Title: Senior Marketing Consultant/ Senior Marketing Manager

Duration: 6+ Months

Location: Onsite – Charlotte, NC

Type: Full Time Contract

Job Description:

  • Serve as a senior consultant to develop or influence high-impact business and technical initiatives within Marketing, focusing on highly complex and unique challenges.
  • This role provides expert guidance to senior client leadership, drives the creation of innovative and scalable Marketing solutions, and requires strategic engagement with client personnel.
  • The position leans on vision, creativity, advanced analytical skills, and experience in both digital and traditional marketing arenas to deliver long-term, organization-wide impact.

Roles & responsibilities:

  • Advise on and shape critical Marketing strategies and resources for complex business and technical needs.
  • Consult with client leadership and cross-functional teams to solve unique Marketing challenges using advanced analytical and strategic thinking.
  • Lead or participate in the design and delivery of innovative Marketing solutions across multiple business areas.
  • Provide expertise on digital content execution, technical platform optimization, and marketing technology enablement.
  • Collaborate with client personnel to drive organizational objectives and ensure solution alignment with long-term business goals.

Must Have:

  • Minimum 7 years' experience in Marketing, E-business, Digital Marketing, or Digital Platforms (Mobile or Social Media), demonstrated through work history, consulting, training, military background, or education.
  • Advanced execution experience with digital content management systems such as SDL Tridion, WordPress, Adobe Experience Manager (AEM).
  • Deep proficiency in Adobe Target or similar platforms with strong multi-variant testing and targeted offer build skills.
  • Technical skills to read and interpret HTML and CSS for content customization and troubleshooting.
  • Strong understanding of and experience applying web accessibility standards (e.g., WCAG), including accessibility testing.
  • Familiarity with Adobe tools such as Real-Time CDP (RTCDP), AEM, Target, and Customer Journey Analytics (CJA).

Nice to Have:

  • Experience with emerging marketing technology platforms and personalization strategies.
  • Prior exposure to regulated industries or complex corporate environments.
  • Experience leading cross-functional or matrixed project teams.
  • Additional digital analytics or marketing automation experience.

EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."

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