Directory Advertising Specialist

4 days ago

Remote, Oregon, United States Ad Leverage Full time $60,000 - $70,000 per year

About Ad Leverage:

Ad Leverage is a performance-driven marketing agency specializing in the home services industry. We partner with top-tier contractors across the country to help them grow their brands, generate leads, and maximize ROI through expertly managed advertising strategies across multiple platforms.

We're a rapidly scaling team of marketing professionals who thrive on innovation, data-driven decision-making, and delivering measurable results for our clients.

Position Overview:

We're seeking a Directory Advertising Specialist to be the go-to expert for paid directory campaigns. In this role, you'll manage, optimize, and strategically guide campaigns across platforms like Yelp, Thumbtack, Angi, Goodzer, and HomeAdvisor. You'll have the opportunity to directly impact client growth and ROI while contributing to the evolution of our directory advertising strategy.

This is more than a campaign manager role—you'll act as a trusted advisor to clients and a key contributor to our team's ongoing success.

Key Responsibilities:

  • Manage and optimize directory ad accounts for a portfolio of home service clients, ensuring campaigns meet lead volume, quality, and ROI goals.
  • Strategically allocate and monitor monthly advertising budgets across multiple platforms.
  • Analyze performance data to identify trends, uncover opportunities, and implement actionable optimizations.
  • Generate clear, insightful monthly reports for clients with strategic recommendations.
  • Serve as the primary point of contact for clients regarding directory campaigns, providing updates, insights, and performance recommendations.
  • Liaise with directory platform representatives to resolve issues, negotiate opportunities, and stay ahead of new features.
  • Stay current on directory advertising trends, tools, and best practices to maintain a competitive edge for clients.
  • Collaborate with internal teams to align directory campaigns with broader marketing strategies.

What We're Looking For:

  • 3+ years of experience managing digital advertising or lead generation campaigns (directory advertising experience preferred).
  • Proficiency with platforms such as Yelp Ads, Angi Ads, Thumbtack, Goodzer, and HomeAdvisor.
  • Strong analytical skills and comfort working with performance data to drive campaign decisions.
  • Excellent client-facing communication and presentation skills.
  • Highly organized, self-motivated, and capable of managing multiple client accounts simultaneously.
  • Experience in the home services industry is a plus (e.g., HVAC, plumbing, roofing).
  • Ability to think strategically about campaign performance, ROI, and client growth opportunities.

What We Offer:

  • Competitive salary with performance-based opportunities
  • Fully remote, flexible work environment
  • Supportive leadership and collaborative culture
  • Opportunity to grow with a rapidly scaling agency
  • Exposure to a wide variety of clients, campaigns, and marketing strategies
  • Professional development opportunities in digital advertising and performance marketing

Benefits:

  • 401(k)
  • Health, dental, and vision insurance
  • Life insurance
  • Paid time off

Job Type: Full-time

Pay: $60, $70,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: Remote

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