Brand Marketing Project Manager, VP

Be part of a collaborative team that is driving high impact brand marketing strategy and campaigns for State Street Investment Management – one of the world's largest asset managers and the creator of the world's first ETFs. You will be part of a collaborative and award-winning marketing team that is driving business results through data driven, creative and high impact marketing campaigns and initiatives.

You will be responsible for supporting our brand marketing efforts by owning integrated firm-level campaigns like Fearless Girl and partnering with our brand and creative team on key initiatives and process improvements.

• Lead Fearless Girl marketing efforts including owning paid media campaigns, website, social channels and influencer/brand partnerships; Partner with PR to set and manage public narrative; Partner with internal and event teams to concept/execute industry and internal events
• Shape and uphold brand guidelines for the use of the Fearless Girl statue and brand, coordinating with other internal departments and external partners to ensure consistency of image and mission, and evolution of message over time
• Assess requests that are received by the team for partner, licensing and cobranding opportunities for Fearless Girl
• Develop a reporting structure for the Fearless Girl brand, business and marketing performance against KPIs; Drive optimizations to meet goals
• Manage brand marketing budget and vendor relationships including the Fearless Girl budget; Source and onboard vendors and contractors as needed to complete work; Own all aspects of procurement for the brand and creative team
• Program manage major brand initiatives by defining the project plan, allocating tasks and ownership, working with our agencies, owning an internal meeting schedule, and monitoring all internal and external resources to ensure progress and to work through challenges in order to complete the project on budget and on time
• Collaborate with design, procurement and other teams to drive change management efforts to improve process and find efficiencies such as transitioning to collaborative software tools for the brand and creative team
• Support the brand marketing team on annual planning and initiatives; Own quarterly business reporting for the team; Support brand marketing leadership on executive presentations and updates on the team's work
• Project manage rebrand implementation across teams including marketing, operations, legal, funds management, etc., understanding the scale and priority of a project and who needs to be involved in order to complete the work
• Support the Brand Director and Search teams on brand-level SEM and SEO strategy for brand-level campaigns
   

Required Qualifications:

• Bachelor's degree with at least 7-10 years of experience in marketing project management or brand management
• Experience working with design teams – from either an agency or in-house perspective
• Experience owning integrated marketing campaigns end to end
• Excellent project management abilities (preferred experience in project management software such as Workfront)
• Experience working with and managing agency relationships
• Excellent verbal and written communication skills that provide clear direction and enable collaboration between teams
• Ability to manage multiple stakeholders and feedback effectively
• Experience building relationships, confidently interacting with all levels of leadership and understanding and valuing cultural differences
• Fluency with Microsoft PowerPoint, Word, Figma and Excel
• Ability to prioritize and balance competing goals, projects and personalities
• Strong interpersonal, analytical, and organizational skills
• Keen attention to detail and program management skills
• Experience navigating and getting things done in a large organization whether from an in-house position or from the agency side

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
 

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary in locations, but you may expect generous medical care, insurance and savings plans among other perks. You'll have access to flexible Work Program to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
 

Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome the candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift program and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Salary Range:

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Employees are eligible to participate in State Street's comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.

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Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you'll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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Job Application Disclosure:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.