Associate Brand Manager, Elmer's

Job ID:
7362

Alternate Locations:
Newell Brands
is a leading consumer products company with a portfolio of iconic brands like Graco, Coleman, Oster, Rubbermaid, Sharpie and Yankee Candle - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary
The Associate Brand Manager, position on Elmer's will support the development and execution of global innovation and the delivery of in-year business results. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of innovation, while optimizing in-year plans to deliver financial metrics.

• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Manage several brand projects and ensure delivery on time and in full
• Help build and distribute core launch assets and other marketing content to be utilized globally
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Elmer's.
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation.

Key Responsibilities

• Help build annual brand marketing and business plan
• Assist and sometimes lead global innovation projects to deliver on time and in full
• Lead development of core brand assets and ensure availability to regions and countries as needed
• Lead packaging design process for new item launches
• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
• Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
• Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
• Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target
• Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements
• Uncover growth opportunities through analytics
• Help the team deliver demand forecasts within the acceptable error range
• Supports activation of local advertising campaigns
• Supports PR and brand communication plans
• Executes shipper and display programs
• Writes briefs for social media content
• Partners with center teams to execute social media plans and content

Required Experience/Qualifications

• A four-year college degree
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Brings a growth mindset and curiosity about how technology can unlock better, faster marketing
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.