National Consumer Strategy Director

National Consumer Strategy Director

Req #44994

Virtual
•

United States

Job Description

Posted Sunday, October 5, 2025, 11:00 PM

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit

The National Consumer Strategy Director is a senior leadership role responsible for driving audience growth, engagement, and monetization across Gannett's current and future national product portfolio, including USA TODAY, Play, Shopping, Pets, Autos, and other high-value content categories. This role will lead cross-functional initiatives that align editorial priorities with consumer revenue strategies, leveraging data insights, lifecycle marketing, and product innovation to deliver measurable impact. This is an exciting opportunity for a visionary who thrives in a fast-paced, collaborative environment and is passionate about making a tangible impact. If you are a strategic thinker with a proven track record of success in driving marketing initiatives and promoting content verticals, we invite you to be part of a team that is shaping the future of Gannett.

Key Responsibilities:

• Strategic Leadership:
  
  Develop comprehensive marketing strategies, including goal setting, audience segmentation, market research, brand positioning, channel planning, campaign design, budgeting, performance analysis, and cross-functional collaboration to drive measurable business outcomes.
• Strategic Journey Mapping for High-Impact Content Categories:
  
  Develop and implement strategies to enhance consumer journeys for USA TODAY, Play, Shopping, Pets, Autos, and other content categories, leveraging lead segmentation, targeted messaging, and personalization to increase user engagement and drive sustainable subscription revenue growth.
• Editorial Alignment:
  
  Partner with editorial leaders to align marketing, editorial, and product strategies – ensuring they work in concert to meet audience needs and deliver on business objectives.
• Performance Optimization:
  
  Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints. Collaborate closely with the analysis team to define and monitor key performance indicators—including CPA, ROI, and engagement rates—and use these insights to inform decisions. Own a disciplined test-and-learn approach to continuously optimize performance and ensure strategies are aligned with business objectives.

• Innovation & Product Strategy:
  
  Collaborate with product teams to develop new consumer offerings and optimize existing ones for targeted national audiences.

• Cross-Functional Collaboration:
  
  Drive strategic execution by partnering across key teams—including analytics, product, brand, creative studio, consumer journey, and activation—to ensure initiatives are implemented effectively and deliver expected performance outcomes. Collaborate with pricing strategists to embed revenue impact into a unified strategy aligned with marketing goals. Work closely with the creative marketing team to develop compelling assets that support and amplify strategy across all consumer touchpoints. Partner with the consumer journey team to design and implement cross-channel experiences.

• Budget Oversight:
  
  Manage budgets and allocate resources to maximize ROI.

Qualifications:

• A Bachelor's degree in Marketing, Business Administration, or a related discipline is required; a Master's degree is preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies.

• 10+ years of experience in consumer strategy, audience development, or digital marketing.

• Proven success in monetizing content through building audience and/or subscriptions.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication, leadership, and stakeholder management abilities.

The annualized base salary for this role will range between $100,000 and $125,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at

Job Details

Job Family

Marketing

Job Function

Marketing Support

Pay Type

Salary

Hiring Min Rate

100,000 USD

Hiring Max Rate

120,000 USD