Marketing Integration Manager

Are you a data-driven, detailed individual who can synthesize data into a story? If you demonstrate strong initiative and excel in collaborative work environments, this would be a great role for you. This role is responsible for overseeing investment and execution of our marketing strategy, with a primary focus on performance across omni-channel advertising for our brand portfolio.

A Day in the Life:

The Paid Media and Marketing Integration Manager is within the global Paid Media and Advertising Marketing team and will involve close collaboration with cross functional Hertz teams including but not limited to Finance, Procurement, Brand, eCom, Loyalty, and CRM. This role is responsible for managing the performance of marketing investments, reallocating funds to drive efficiency and EBITDA growth. Preparing executive-level reporting, including campaign planning, campaign performance, financial forecasts, and long-range planning, is a critical part of the role.

This position will have one direct report.

Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week.

What You'll Do:

• Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward-looking marketing planning
• Develop clear, insightful report outputs from our omni-channel marketing strategy linked to the approved financial investments and regularly communicate findings, optimization recommendations, and opportunities to Senior Leadership teams, collaborators and team members
• Full ownership of marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation
• Partner with Finance, senior leadership, and business partners to produce monthly marketing forecasts, close-of-month reports, and long-range business plans
• Support tracking plans and forecasts for global media investments and their associated returns with executive-level reporting
• Monitor and support the tracking of marketing plans and strategy optimizations through detailed forecast documentation for actionable recommendations to support regional goals and targets to deliver ROI
• Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly, monthly and quarterly basis
• Provide weekly, monthly and quarterly updates to marketing leadership on all financial investments across the marketing segments including but not limited to Paid Media Advertising, Digital eCommerce, Loyalty, Customer Relationship Management (CRM), Brand Marketing, and Sponsorships along with vendor contracts' tracking and fees
• Create reporting and presentations to clearly communicate findings and recommendations to senior leadership, finance and agency partners to help achieve business and financial goals

What We're Looking For:

• 3-5 years' experience in Marketing and/or Finance
• Bachelor's in marketing or relevant area of education preferred
• Expert proficiency in MS Office, especially Excel and PowerPoint
• Strategic individual with a hands-on approach to execution
• Highly analytical, comfortable with campaign reporting and attribution models linked to performance
• Ability to collaborate with internal and external stakeholders across multiple functions and locations
• Strong project management, organizational, and communication skills, with excellent attention to detail
• Capability of balancing urgent priorities with strategic long-term objectives
• Ability to influence
• Flexible and adaptable; ability to work effectively in ambiguous situations
• Excellent verbal and written communication skills
• Results driven, ability to make decisions and help solve problems
• Ability to drive process and organizational change
• Ability to motivate teams and keep a positive attitude in a fast-paced environment
• Ability to work under minimal supervision with a goal-oriented mindset
• Ability to see the big picture and leverage critical thinking and decision-making skills
• Courageous leadership and accountability